Performance Marketer

We are looking for a Senior PPC / Performance Marketing Executive with strong hands-on experience in GTM, Google Ads, Meta Ads, and app-focused campaigns. The ideal candidate should have proven expertise in driving app installs, app sales, and ROI-focused paid campaigns, including TikTok Ads, LinkedIn Ads, Google Merchant Center, Shopping Ads Display Ads and PMax Campaign.

Key Responsibilities

Paid Advertising & Performance Marketing

• Plan, execute, and optimize Google Ads & Meta Ads campaigns for:App installs & in-app conversions

• Manage and scale:Google App Campaigns (UAC - automated Google Ads campaigns)Search, Display, YouTube & Performance Max campaigns

• Meta App Install & Conversion campaigns

• Handle Google Merchant Center setup, account suspension, feed optimization, and issue resolution

• Optimize campaigns based on CPI, CPA, ROAS, CTR, and conversion rates

• Perform A/B testing on creatives, audiences, landing pages, and bidding strategies

• Monitor budgets and ensure efficient spend across platforms

• Track and analyze performance using GTM, GA4, Firebase, Google Ads, and Meta Ads Manager

• Prepare detailed performance reports and actionable insights for clients/stakeholders

Requirements

• 4+ years of hands-on experience in Google Ads & Meta Ads

• Strong experience in App Install & App Conversion campaigns

• Proven expertise with Google Merchant Center & Shopping Ads

• Strong analytical skills with experience in GA4, Firebase, Tag Manager

• Ability to scale campaigns while maintaining profitability.

• Experience managing multiple campaigns/clients simultaneously.

Preferred Qualifications

• Experience with app-based businesses, e-commerce, or performance agencies

• Knowledge of ASO fundamentals is a plus

• Familiarity with automation, scripts, and AI-driven bidding strategies

Benefits

• 5 Days Working

• Work Life Balance,

• Lucrative Rewards & Recognition

• Employee friendly Corporate Work culture

• Timings are fixed with Saturday/ Sunday Off