Performance Marketing Analyst
- Compensation
- Not disclosed
- Location
- São Paulo, Sao Paulo, Brazil
- Work setup
- Hybrid
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 2+ years
- Category
- Marketing
- Posted
Skills
Must have
- 2–3 years of experience in Paid Media, Performance Marketing, Digital Marketing, or related areas.
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
- Hands-on experience with digital advertising platforms, particularly Google Ads and/or Meta Ads.
- Good analytical skills, with the ability to interpret campaign data, monitor KPIs, and identify opportunities for optimization.
- Familiarity with key performance marketing metrics, such as CPC, CPA, CAC, conversion rates, and ROI.
- An experimental mindset, with an interest in developing hypotheses, testing new approaches, and learning from results.
- Strong organizational skills and attention to detail, with the ability to manage multiple campaigns and priorities.
- Clear communication skills and a collaborative approach to working with different teams.
- A proactive and curious attitude, with a willingness to learn, share ideas, and contribute to the team’s growth.
- Interest in digital marketing trends, emerging technologies, and the practical applications of AI in marketing.
- Basic English proficiency, with the ability to understand written materials and communicate in a professional environment.
Nice to have
- Experience with B2B marketing, SaaS, or technology companies.
- Familiarity with CRM platforms such as Salesforce, HubSpot, or RD Station, and an understanding of how marketing activities connect with the sales funnel.
- Experience with LinkedIn Ads, Microsoft Advertising, or programmatic advertising platforms.
- Familiarity with conversion rate optimization (CRO), landing page optimization, and SEO fundamentals.
- Experience using AI tools to support campaign analysis, creative development, automation, or workflow optimization.
- Spanish proficiency, particularly for collaboration and communication across Latin American markets.
Full description
Why work with us?
We are a fast-growing company transforming the world of SaaS platforms and data in Latin America!
CIAL Dun & Bradstreet is a reference in solutions that help companies make safer and more strategic decisions. Our platforms help organizations of all sizes manage risk, suppliers, and regulatory compliance in an agile and innovative way.
It is our people, not just our technology, that make all of this possible. It is our team that turns data into insights, builds relationships of trust, and ensures our clients achieve success. If you are driven by challenges, results, and innovation, we want you with us on this mission to build stronger businesses!
Cargo: Performance Marketing Analyst
- About the role:
At CIAL Dun & Bradstreet, we are growing our marketing operations in Brazil and looking for a Performance Marketing Analyst to join our team.
In this role, you will work at the intersection of paid media, data, creativity, and business growth, helping us expand our digital acquisition efforts and continuously improve campaign performance.
You will be part of a multidisciplinary and collaborative marketing team, working closely with Growth, Content, Creative, Sales, and Product Marketing to develop campaigns that connect with the right audiences and generate meaningful business opportunities.
We are looking for someone who is curious, analytical, and eager to learn. Someone who enjoys exploring new ideas, testing different approaches, and using data to make better decisions.
Key Responsibilities
- Manage and optimize paid media campaigns: Support the planning, execution, and continuous optimization of Paid Search and Paid Social campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
- Analyze performance and identify opportunities: Monitor campaign KPIs, including conversions, CPA, CAC, lead quality, and pipeline generation, identifying trends and opportunities to improve marketing efficiency.
- Turn data into actionable insights: Combine advertising platform data with CRM and analytics insights to understand campaign performance and support data-driven decisions.
- Develop and execute experiments: Plan and conduct A/B tests across audiences, keywords, bidding strategies, creatives, messaging, and landing pages to continuously improve results.
- Contribute to business growth: Help connect campaign performance with broader business objectives, including qualified leads, sales opportunities, pipeline generation, and revenue impact.
- Collaborate across teams: Work closely with Content, Creative, Product Marketing, and Sales to ensure campaigns are aligned with our positioning, customer journey, and go-to-market priorities.