Michael Page España
Performance Marketing Executive
- Compensation
- €28K–€30K / yr
- Location
- Madrid, Community of Madrid
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 2+ years
- Category
- Marketing
- Posted
Skills
Must have
- 2+ years of hands-on experience managing Meta Ads campaigns
- Fluent in English
- 2+ years of hands-on experience managing Meta Ads campaigns.
- 2-3 years of experience in Performance Marketing.
- Fluent Spanish and English.
- Strong analytical skills and experience working with Ads Manager, GA4 and Excel.
- Strong understanding of CAC, ROAS, conversion metrics and revenue attribution.
Nice to have
- Experience with TikTok Ads, Google Ads and/or Reddit Ads.
- Knowledge of Supermetrics, Looker Studio or Smartly.
- Interest in music, festivals and live entertainment.
Full description
About the role
A fast-growing international entertainment group, offering the dynamism of a scale-up combined with the resources of a global market leader in festivals, music and live experience.
What you'll do
- Build, launch and optimise paid social campaigns, primarily across Meta Ads.
- Manage campaigns on TikTok Ads, Google Ads and Reddit Ads where relevant.
- Execute campaigns across key sales moments:
- Early Bird sales
- On-sales
- Line-up announcements
- Headliner announcements
- Price increases
- Last tickets and urgency campaigns
- Monitor performance daily and optimise campaigns to maximise results.
Budget Management & Planning
- Develop weekly media plans with the Performance Marketing Lead.
- Allocate budgets across prospecting and retargeting activities.
- Monitor spend, pacing and efficiency against targets.
- Track and optimise key metrics including CAC, CPM, CTR and CPL.
Performance Analysis & Optimisation
- Analyse audience, creative, placement and conversion performance.
- Design and execute A/B tests to improve campaign effectiveness.
- Share insights and recommendations with marketing and creative teams.
- Leverage AI tools for reporting, analysis and idea generation.
Tracking & Measurement
- Oversee and validate tracking setup across:
- Meta Pixel
- Conversions API
- Google Analytics 4
- UTM structures
- Ensure data accuracy between advertising platforms, analytics and ticketing systems.
Reporting
- Prepare weekly performance reports including:
- Spend
- Revenue
- Orders
- CAC
- ROAS
- Recommendations and next steps
- Maintain reporting dashboards and trackers.
CRM Collaboration
- Apply CRM audience exclusions and suppression lists where needed.
- Coordinate with CRM teams to maximise campaign effectiveness and customer journeys.
Tools & PlatformsPaid Media
- Meta Ads Manager
- TikTok Ads Manager
- Google Ads
- Reddit Ads
Analytics & Reporting
- Google Analytics 4
- Google Tag Manager
- Supermetrics
- Looker Studio
- Power BI
- Excel / Google Sheets
Automation & Collaboration
- Smartly