Performance Marketing Specialist

We are seeking a Performance Marketing Specialist to join our dynamic marketing team in Haryana. The ideal candidate will have a strong background in performance marketing, digital marketing, and social media marketing, with a proven track record of managing online campaigns and optimizing paid media strategies.

As a Performance Marketing Specialist, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. You will play a key role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. Your analytical skills will be crucial in measuring and reporting on the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).

Key Responsibilities:

• Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Develop and manage digital marketing strategies to increase brand awareness and drive traffic.

Required Skills:

• Proven experience in performance marketing and digital marketing.
• Strong understanding of social media marketing and online campaign management.
• Experience with paid media strategies and tools.
• Excellent analytical skills and ability to interpret data.
• Strong communication and collaboration skills.

If you are passionate about digital marketing and have a results-driven mindset, we would love to hear from you. Join us in our mission to enhance our online presence and drive business growth.