Performance Marketing Specialist

We are looking for a data-driven and result-oriented Performance Marketing Specialist who has hands-on experience managing paid campaigns across multiple industries and platforms. The ideal candidate should have strong analytical skills, experience handling high advertising budgets, and a proven track record of delivering profitable ROAS while scaling campaigns.

Joining: ImmediateResponsibilities:

• Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads, and other relevant platforms.

• Manage multiple client accounts across different niches simultaneously.

• Develop campaign strategies based on business goals, target audience, and budget.

• Monitor campaign performance and optimize for ROAS, CPA, CPL, CPC, CTR, and Conversion Rate.

• Scale profitable campaigns while maintaining efficiency.

• Perform audience research, competitor analysis, and keyword research.

• Set up and manage Google Tag Manager, Google Analytics 4 (GA4), Meta Pixel, Conversion API (CAPI), and conversion tracking.

• Conduct A/B testing for creatives, ad copies, landing pages, and targeting.

• Generate weekly and monthly performance reports with actionable insights.

• Collaborate with designers, content writers, and developers to improve campaign performance.

• Stay updated with platform algorithm changes and digital marketing trends.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.

• 2–4 years of hands-on performance marketing experience.

• Agency experience is mandatory.

• Experience managing multiple client accounts simultaneously.

• Experience handling monthly advertising budgets of ₹5 Lakhs+.

• Strong understanding of lead generation and e-commerce campaigns.

• Experience working across multiple industries and business niches.

• Excellent analytical and problem-solving skills.

• Strong communication and reporting skill