Email Marketing Manager
- Compensation
- Not disclosed
- Location
- Lisbon, Portugal
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- Not specified
- Category
- Marketing
- Posted
Skills
Must have
- B2C experience is required, particularly with enterprise ecommerce businesses.
- Minimum of three (3) years of experience managing or having heavy involvement in running an Email Retention Marketing program for a B2C eCommerce brand—Email, SMS, Push, and/or direct mail.
- Demonstrated expertise in identifying revenue opportunities, developing content strategies, and enhancing retention and loyalty marketing.
- Expert-level proficiency in Klaviyo. Demonstrated mastery of advanced Klaviyo features including predictive analytics, custom flow logic, complex segmentation, and SMS integration.
- Knowledge of HTML/CSS and basic coding principles for email design and customization within Klaviyo.
- Familiarity with CRM, CDPs, eCommerce platforms (such as Shopify), and Google Analytics.
- Strong analytical skills, with the ability to analyze data, generate insights, and make data-driven recommendations.
- Previous experience working with larger brands as a retention marketing manager preferred.
- Excellent written and verbal communication skills, with the ability to build strong client relationships and collaborate effectively with cross-functional teams.
- Detail-oriented, organized, and able to manage multiple projects simultaneously.
- Self-motivated, proactive, and able to work independently.
- Experience in remote work environments and self-motivation.
Full description
**How to Apply:1. Submit Your Resume
- Complete the short application form at the link provided.
- Only candidates who complete the form will be considered.About the Job**
As an Email Marketing Manager at CrucialPoint, you will be responsible for developing, implementing, and optimizing our email marketing strategies to drive engagement, conversion, and customer retention.
This role requires a deep understanding of email marketing best practices, retention marketing principles, and analytics, along with a creative mindset to develop compelling content. If you have a passion for email marketing for enterprise-level accounts using Klaviyo, possess strong technical acumen, and excel at driving results, we would love to hear from you.
Why Work With Us
At CrucialPoint, we pride ourselves on creating exceptional results-driven retention programs for our diverse range of ecommerce clients. As an Email Marketing Manager, you’ll have the opportunity to work with amazing brands and be at the forefront of the industry. We foster a collaborative and supportive work environment, where your ideas and contributions are valued. Additionally, we offer room for growth, flexible scheduling, and a competitive salary / rate.
Responsibilities:
- Develop and Execute Email Marketing Strategies:
- Create and implement comprehensive email marketing strategies using Klaviyo that align with business goals and industry best practices.
- Optimize and improve automated email marketing flows (e.g., welcome series, abandoned cart, win-back) and signup forms in Klaviyo to maximize new customer acquisition, engagement, retention, and revenue generation.
- Develop comprehensive content calendars aligned with client objectives, ensuring consistent and engaging messaging throughout email marketing campaigns.
- Client Collaboration:
- Collaborate closely with clients and Client Success Managers to translate requirements into effective Klaviyo email marketing campaigns, ensuring their success and satisfaction.
- Serve as the primary point of contact for clients, promptly addressing questions and concerns.
- Partner with clients and internal teams to understand business needs and translate them into actionable strategies that help drive business growth.
- Technical Optimization:
- Manage Klaviyo setups, integrations (e.g., Shopify, CDPs, custom tech stacks), and account infrastructure, ensuring they are properly configured, segmented, and performing optimally.