PPC MANAGER

Must have 8-9 years of experience in Developing & Implementing Effective PPC Campaigns to hit goals & ROI (Both Short & Long Term). Someone who can manage PPC budgets, while building & strengthening platform accounts & key relationships.

Job Profile

• Is responsible for planning, strategizing, and overseeing implementation of daily account management responsibilities associated with Google Ads, Bing and other search platforms for a variety of clients.
• Review competition strategies, strengths and opportunities
• Suggest large keyword lists as per the business goals and target audience
• Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics.
• Plan catchy creative and graphical ad designs to attract the buyers attention.
• Provide suggestions and execute best strategies for most relevant keywords, campaign structuring, targeting, display network, etc as per the client objectives.
• Generate and analyse weekly and monthly reports and find out the improvement areas
• Keep pace with search engine industry trends and developments.
• Manage and train the team, project development, timelines, and results to meet client goals
• Maintain partnerships with PPC ad platforms and vendors
• Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement in performance & regularly reporting to management
• Desired Candidate Profile

QUALIFICATIONS REQUISITE

• Bachelors Degree in Digital or in a related field
• Adwords certification is an advantage but not essential
• Must have handled a minimum ad budget of $1,000,000 per year
• Experience in running E-commerce campaigns

TECHNICAL SKILLS REQUISITE

• Strong analytical skills and dashboard creation
• Understanding of digital marketing concepts and SEO
• Experience with multiple platforms, e.g. AdWords, Facebook, Yahoo, Bing
• Working knowledge of Google Analytics, Tableau, WebTrends or similar analytical tools

BEHAVIOURAL SKILLS REQUISITE

• Strong initiative and with a positive attitude.
• Deep passion for Digital/Social Media and Marketing
• Other skills required: time management, flexibility
• Analytical and problem-solving skills, self-starter, and be able to work independently.
• Ability to learn quickly, work on tight deadlines and adapt to change.
• Professional, organized, efficient and accurate.
• Tenacity, drive and the desire to succeed
• Resourceful and creative troubleshooting skills.
• Strong commitment to quality; and
• A well-developed sense of humour.
• Excellent written and spoken English
• A keen eye for details

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