PR & Marketing Executive

Job Title- Senior Account Manager

About the Role

We are seeking a creative and proactive PR & Marketing Executive to support brand-building and customer acquisition for our bridal and evening wear retail business. The ideal candidate will plan and execute public relations, digital marketing and campaign activities that elevate brand visibility, engage bridal audiences, drive store footfall and support sales growth.

Key Responsibilities

Develop and execute PR strategies: draft press releases, manage media outreach, maintain relationships with fashion and bridal media, influencers and bloggers to secure coverage for new collections, designer launches and events.

Support marketing campaign planning and execution across channels: social media, email marketing, website content, in-store promotions, outdoor/OOH advertising and collaborations.

Coordinate photoshoots and video content creation: liaise with photographers, videographers, stylists, models and internal creative teams to produce high-quality assets for digital and print use.

Manage the brands social media presence: create content calendars, source visual assets, schedule posts, engage with followers, and monitor social performance metrics.

Assist in designer and collection launches: plan and support launch events or in-store activations, manage invites, guest lists, event logistics, and post-event media coverage.

Monitor and report on marketing and PR performance: track KPIs such as media impressions, social engagement, campaign ROI, store traffic, leads, and provide actionable insights.

Work with internal teams (Retail, Sales, Visual Merchandising, Buying) to ensure brand consistency, timely rollout of campaigns, in-store materials (POP, banners, signage) and promotional alignment.

Maintain up-to-date knowledge of bridal/fashion trends, competitor activity and consumer behaviour; make recommendations to support brand positioning, product direction and marketing themes.

Manage budgets and vendors: support selection and coordination of agencies, influencers, media buyers and print suppliers; track costs and ensure budgets are respected.

Ensure brand guidelines are upheld across all external and internal communications and materials; ensure cohesive, aspirational and premium brand tone and visual identity.

Qualifications & Experience

Bachelors degree in Marketing, Communications, Fashion Marketing or related field.

Minimum 2-4 years of experience in marketing or PR roles ideally within retail, fashion or bridal/luxury sectors in the UAE/GCC region.

Excellent writing, communication and presentation skills; able to craft compelling brand narratives and PR materials.

Strong social media and digital marketing skills: content creation, scheduling tools, analytics, influencer outreach.

Experience coordinating photoshoots, events or brand activations is a plus.

Proficiency in MS Office (Excel, PowerPoint) and comfortable using digital/marketing tools and platforms.

Creative mindset, good eye for visuals, strong attention to detail and the ability to work under tight deadlines.

Fluent in English; Arabic or additional language skills would be an advantage.

Key Competencies & Behaviours

Brand-champion: maintains a high standard of presentation, controls brand voice and ensures consistency.

Proactive and resourceful: takes initiative, finds solutions and adapts in a fast-paced retail environment.

Collaborative: works well across departments, supports the retail and buying teams and aligns marketing with commercial goals.

Analytical and results-driven: tracks metrics, draws insights and applies them to refine approach.

Creative thinker: able to generate fresh ideas, visual concepts and innovative marketing plans.

Customer-centric: understands bridal customer journey, preferences and how marketing touches each stage.

What We Offer

Competitive salary and bonus structure aligned with performance and experience.

Opportunity to work in a premium bridal/fashion retail environment with exposure to designer collections, high-profile marketing and event work.

A vibrant and creative team environment, professional development in fashion and luxury marketing, and growth opportunities.

Apply now!