PRADA In-Store Training Manager, Selfridges

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Versace, Church’s, Car Shoe and Luna Rossa brands, and has employees of over 100 nationalities.

JOB PURPOSE

As Prada In-Store Training Manager, you will Support Store Manager in bringing to the store to full potential, achieving business results and qualitative objectives. You will convey and promote the Brand philosophy and Values to the final Clients guiding them into the world of Prada. You will be the first Prada Ambassador in the store, fostering a culture of Empathy, Warmth, Passion and Proactivity in line with Prada Client Experience. This role is based in store and requires a regular on‑site presence.

RESPONSIBILITIES

• Plans and cascades training programs in line with global, local and store priorities

• Promotes a culture of Shadowing: Observation, Feedback and Coaching at all Store levels

• Supports Store Leadership in Team development and driving performance of individual Client Advisors

• Ensures an effective Client Journey implementation impacting among others on Conversion, Clienteling, Leathergoods Mindset, Zoning, etc.

• Identify training needs in line with business priorities

• Develop training action plans at a Store & Client Advisor level

• Leverage in-store training tools: training sessions, coaching sessions, Daily Briefing moments, and best-practice sharing

• Collaborate with all other retail functions (e.g., Merchandising, CRM, Events, etc.) to jointly organize and manage specific training activities

• Perform Team gap analysis and build individual coaching plans, and provide ongoing feedback on individual team member progress, performance and training level

• Support Store Leadership to ensure full training contents cascading on Brand, Client Journey and Product knowledge

• Drive in-store training initiatives with active shop floor presence

• Monitor quality, impact and true retention of training content

• Ensure Store Team embraces a self-learning culture, with special attention to Retail Training Digital Tools (Training APP)

• Lead a culture of in-store coaching prioritizing Client Advisors according to their needs and focusing on selling skills, Client Experience, Clienteling, Styling, Brand ambassadorship and High-End products

• Follow-up with individual Shadowing (Observation / Feedback / Coaching) on Store Leadership to ensure a seamless and correct one-to-one process in store (Coach the Coach)

• Ensure regular communication with Trainees, giving them continuous feedback on progress

• Manage onboarding journeys for New Hires in the store by facilitating their in-store induction and partnering with HQ

KNOWLEDGE AND SKILLS

The role requires strong training expertise combined with effective people management skills, enabling the development and performance of teams at all levels.

Strong knowledge of KPIs, with particular focus on CRM performance and client engagement.

Being able to work in a team as well as alone.

Excellent communication and interpersonal skills.

Fluency in English

#LI-EV1

Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence. The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.
Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.