Principal Data Engineer at Vuori
Hands-on principal data engineer leading the technical architecture of Vuori's Omni Analytics pod and Customer Data Platform — identity resolution, customer 360, event pipelines, and audience activation across ecommerce, retail, and marketing data. Core stack: Snowflake, dbt/SQLMesh, Airflow/Dagster, Hightouch, Shopify. Fully remote from Colombia.
- Compensation
- Not disclosed
- Location
- Colombia, Colombia
- Work setup
- Remote
- Seniority
- Principal
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Data engineering
- Posted
Skills
Must have
- 8+ years of data or software engineering experience
- 5+ years building customer data infrastructure at scale (CDPs, identity resolution, event pipelines, customer 360)
- Deep hands-on expertise in the modern data stack: Snowflake (or Databricks/BigQuery)
- Experience with dbt or SQLMesh
- Experience with an orchestration platform (Airflow, Dagster, Prefect)
- Experience with modern streaming or event tooling
- Customer data domain expertise: identity resolution patterns, deterministic vs probabilistic matching, consent/privacy, audience definition, activation patterns
- Experience with CDP platform (Hightouch)
- Hands-on experience with ecommerce data (ideally Shopify)
- Experience with digital marketing and media data (GA4, ad platforms, attribution)
- Experience with retail / POS data
- Strong software engineering fundamentals: testing, version control, code review, observability, on-call
- Experience working with Data Science & AI teams to operationalize model outputs into production
- Track record of technical leadership: setting standards, mentoring engineers, influencing without org-chart authority
- Excellent written and verbal communication
- Strong proficiency with AI productivity tools (Claude, Copilot, Cursor)
- Advanced English proficiency (B2–C1 or higher)
Nice to have
- DTC, apparel, or branded consumer goods experience
Full description
About the Product
Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. Our high energy, fast paced office environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm, and purpose…. while having a lot of fun along the way. We are proud to be an outlet for opportunity of personal growth and success.
About the Role
Vuori is looking for a Principal Engineer to lead the technical foundation behind our Omni Analytics pod and our Customer Data Platform. This is a hands-on senior engineering role with broad scope — you will be the technical owner across ecommerce data, retail data, marketing and media data, identity resolution, and the CDP itself. The data products this pod ships are how Vuori understands its customers, optimizes media spend, runs personalization, and powers retail and ecom decision making. You will work alongside the Sr. Product Manager, Omni and across a team that includes ecom analytics, CDP, retail, and marketing data engineering. You will set the architecture, raise the bar on engineering standards, mentor the team, and personally build the hardest parts. You will also partner with the Data Platform team on shared infrastructure and with Data Science & AI on activation of model outputs. We need someone with deep experience building customer data infrastructure at scale — identity resolution, customer 360, event pipelines, audience activation, and the data foundations behind personalization and lifecycle marketing. You should be fluent in the modern data stack, comfortable with cloud infrastructure, and equally happy in a design review, a code review, or a stakeholder conversation about what to build next. Above all, we want a builder who lifts the team. You write code others want to learn from. You give feedback that makes engineers better. You are direct about what is broken and generous about how to fix it. You take ownership of outcomes, not just outputs, and you are the person other engineers go to when they are stuck.
What You Will Do
- Own the technical architecture and engineering quality of the Omni Analytics pod and the Customer Data Platform
- Lead the relaunch and ongoing buildout of the Vuori CDP, including identity resolution (IDR), customer 360, audience definitions, and activation to downstream channels (Shopify, ESP, ad platforms, in-store systems)
- Build and maintain the data foundations for ecommerce analytics, retail analytics, marketing and media analytics, and customer journey analysis
- Set engineering standards across the pod — code quality, testing, observability, data quality, deployment, on-call — and mentor the team to meet them
- Be the technical voice in the room on architectural decisions: warehouse modeling, pipeline design, event schema, identity graph design, real-time vs batch, build vs buy