Principal Product Manager
Senior individual-contributor product leader who owns multi-quarter strategy and roadmap for a major Schema App platform line (schema markup, Content Knowledge Graph, AI-search visibility), coaches other PMs, and partners with Engineering and go-to-market teams in a B2B SaaS martech environment. Full-time remote with a team across Canada.
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Remote
- Seniority
- Principal
- Employment
- Full time
- Experience
- 8+ years
- Category
- Product
- Posted
Skills
Must have
- 8+ years as a product manager, with deep hands-on B2B SaaS experience
- Ownership of a product line or product strategy across several quarters, with evidence of shipped outcomes and measurable impact (adoption, retention, revenue)
- Track record of coaching and mentoring product managers, including helping a junior PM grow their craft
- Pricing and packaging experience, or platform/integration/API product experience used by customers or partners
- Executive presence with enterprise customers; credible leading discovery, roadmap and strategy conversations with senior stakeholders
- Strong cross-functional partnership with Engineering and GTM teams (Marketing, Sales, Customer Success)
- Data-informed decision making using adoption metrics, customer behaviour and usage trends
- Technical competency to discuss architecture and feasibility trade-offs with Engineering
Nice to have
- Depth in AI, semantic web, knowledge graphs or data platforms (LLM/AI search products, schema.org, RDF/linked data, data-platform or developer products)
- Experience with SEO, martech, content platforms or answer-engine optimization (AEO)
- Experience introducing or scaling product frameworks or a product community of practice across teams
- Experience running customer-facing webinars, enablement or launch programs
- Technical background (computer science or engineering degree, former engineer, solutions or analytics role)
- Startup or scale-up experience in an environment that needed more process and execution discipline
Full description
About Schema App
Schema App is a fast-growing, profitable SaaS company headquartered in Guelph, Ontario, with a team across Canada. We're a smart, collaborative group driven by a shared mission: to become a global leader in enterprise marketing technology and help organizations future-proof for the age of AI.
We work with some of the world's most recognized enterprises, including SAP, Wells Fargo, and Henry Ford Health, to give them control over how their brand is understood and represented by AI across search and digital experiences.
At our core, we believe that in the age of AI, a brand is only as strong as the data behind it and the connections within it. As search evolves into AI-driven and agent-led experiences, that foundation becomes critical. That's why we're building the infrastructure enterprises need to control how they show up in AI today and compete in the agentic web tomorrow: driving growth, protecting their brand, and leading in the next generation of digital experiences.
Our platform helps enterprises build and govern the semantic data layer that search engines, AI and agents rely on: deploying Schema Markup and entity linking at scale, turning content into a governed Content Knowledge Graph, and activating that data across AI experiences, including Knowledge Assistant, our grounded, cited answer experience powered by NLWeb.
Visit Schema App at or on LinkedIn.
The role
We're hiring a Principal Product Manager to own product strategy for a major part of Schema App's platform and to raise the bar for how we build products as a team.
This is a senior individual-contributor leadership role. You'll set multi-quarter direction for a product line, make the hard trade-offs explicit, and turn strategy into shipped outcomes in partnership with Engineering, Marketing, and Customer Success. You'll also be a multiplier: coaching and mentoring the product managers around you, including a PM-in-training, and helping shape the product frameworks and practices our team uses every day.
We're looking for an experienced, well-rounded product leader with deep B2B SaaS experience, comfortable in a startup through scale-up environment, who is energized by how AI search and agentic experiences are reshaping how brands are found and chosen. If that sounds like you, show us in your application. This role reports to Mark van Berkel, COO and co-founder.
What you'll do
- Own product strategy across quarters: Define and drive the multi-quarter strategy and roadmap for a product line, connecting market shifts in AI search, answer engines and agents to clear product bets, and grounding trade-offs in usage data, customer feedback and business impact.
- Lead platform, API and packaging decisions: Shape how our platform, integrations and APIs are designed and exposed to customers and partners, and partner with leadership on pricing and packaging so that what we build is easy to buy, adopt and expand.