Principal Systems Architect - Marketing Technology

Career Area:

Technology, Digital and Data

Job Description:Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

The Principal Systems Architect is the architecture leader for digital marketing technology. The role establishes the target-state vision and executable roadmap for an integrated, secure, scalable and measurable MarTech ecosystem spanning content creation, asset management, product information, web experience delivery, analytics, social and omnichannel activation.

The role designs scalable MarTech architectures, leads content management and personalization initiatives, defines integration and data-governance strategies, and partners with business and marketing teams to deliver digital transformation and measurable business value.

What You Will Do:

• Own the current-state, transition and target-state architecture and multiyear roadmap across digital marketing technology ecosystem.
• Develop detailed architecture deliverables to solve business problems, translating functional and non-functional requirements into application, platform, integration and data designs.
• Design technical infrastructure including databases, programming languages, utilities and testing approaches and lead evaluation and deployment of technologies that add or enhance digital capabilities.
• Partner with business, product, marketing, data, security and engineering teams to address requirements and deliver digital solutions that meet business results.
• Assess the marketing technology ecosystem, identify capability and performance gaps, document architecture decisions, and recommend solution patterns and best practices aligned with business objectives.
• Define platform strategy from MVP through implementation, maintenance, consolidation and deprecation.
• Architect end-to-end content supply chains for image, video and product/specification content from Adobe Creative Cloud, agencies and source systems through Assets, Sites, PIM, commerce and external channels, reducing manual handoffs and duplicate stores.