Product Analyst
Product Analyst at Kulfi (in-office, Bengaluru) owning analytics for a couples' entertainment app: instrumenting event schemas, building Mixpanel/Metabase dashboards, writing production-grade SQL, and evaluating A/B tests on onboarding and retention. Requires 1-2 years experience; Python/R is a plus.
- Compensation
- ₹800K–₹1.2M / yr
- Location
- Not listed
- Work setup
- Onsite
- Seniority
- Not specified
- Employment
- Full time
- Experience
- 1+ years
- Category
- Data analytics
- Posted
Skills
Must have
- 1-2 years of experience
- Work in-office at Jayanagar, Bengaluru
- SQL fluency: optimized multi-table queries, complex aggregations, subqueries without visual query builders
- Mixpanel mastery: Funnels, Retention Cohorts, Flows, Formulas, Custom Events
- Metric tree architecture: break top-level goals like D7 retention into input and leading indicators
- First-principles behavioural empathy for couple user behaviour
- Proactive investigation of metric dips via raw logs, device categories, app versions
- Extreme ownership of data quality; confront teams to fix broken telemetry
Nice to have
- Experience with Python or R for exploratory data analysis and statistical validation
- Familiarity with logging and experimentation infrastructure (DataDog, PostHog, etc.)
- Prior work on consumer social, mobile gaming, or two-sided marketplace datasets
Full description
Location: Jayanagar, Bengaluru — in office
Type: Full-time
Experience: 1-2 years
Compensation: the posted range is fixed pay; ESOPs come over and above.
About Kulfi
Kulfi is where couples in India spend time together, even when they can't be in the same place.
About 100 million unmarried Indian couples don't get to be together most nights. Different cities, different homes, parents around. A phone is all they have. So they join a class just to be near each other, or stay on a one-way call, or watch a movie over video. They do all this for love, and nothing was built for them.
We are building that. Kulfi is a digital experiences app for couples, and close to a million people already use it. We did not get here by spending. Daily users grew 4x in 30 days this summer. We added 100,000 users in the first 20 days of August without paying for a single ad. 80% of all play happens between 9pm and midnight. That is bedtime, and we own it. We are backed by South Park Commons and by founders and CEOs from Swiggy, Mosaic Wellness, Snitch and Moonshot.
Next is an AI personalization engine for games. Every couple gets a new game every day, made for them on the spot from what they like. Our team already ships a new game in about two days. No couple should run out of things to do together.
India has more couples than any other country. We want every one of them on Kulfi.
We are a small, high-intensity team. Your work will reach real users quickly, and you will be expected to notice what is broken—not wait for someone else to notice it for you.
What you will do
Own Data
- Instrument Event Schemas: Define, document, and audit user information (events, properties, user profiles) across all app updates, ensuring zero tracking issues.
- Own Primary Conversion Funnels: Build and monitor core tracking dashboards in Mixpanel and Metabase like user onboarding, couple-pairing completion, game lobby drop-offs, and push notification open rates.
Product Thinking & Experimentation
- Monitor Core Metrics: Track onboarding, activation, retention curves, etc. regularly and form hypotheses to achieve internal goals.
- Translate Data into Hypotheses: Move beyond pull requests for dashboards. Identify the exact step where users drop off and hand PMs actionable, pre-scoped hypotheses.
- Evaluate A/B Experiments: Run statistical significance, sample size, and guardrail metric analyses for live A/B tests across onboarding and retention loops.