Product Manager

We are seeking a highly skilled and driven Product Manager to own product execution for Acxiom’s Measurement & Optimization offering: the connected capability that ties Real ID, clean room technology, and standardized pipelines to closed-loop, privacy-safe measurement (incrementality/lift, multi-touch attribution, marketing mix modeling, conversion APIs, and rules-based attribution) and in-flight optimization across programmatic, social, TV, retail media, and owned channels.

This role translates offering strategy and client needs into buildable requirements, user stories, and a prioritized backlog, then works day-to-day with an engineering and data-science team to deliver repeatable, standardized products rather than bespoke analytics engagements. Adoption, time-to-value, and product quality are key success measures. A background in advertising measurement/analytics, data pipelines, clean rooms, or identity is strongly preferred.

DUTIES AND RESPONSIBILITIES

• Directly Responsible Individual (DRI) for one or more supported measurement or optimization use cases (e.g., a specific methodology, dashboard, or partner integration)

• Translates offering vision, methodology, and client/market needs into functional requirements, user stories, and acceptance criteria; owns and prioritizes the backlog for assigned use cases

• Executes product development plans in partnership with Engineering and Data Science to deliver repeatable products (standardized dashboards, common measurement definitions, and delivery playbooks)

• Supports the measurement methodology portfolio, including Partner Lift/incrementality, multi-touch attribution (MTA), marketing mix modeling (MMM), and rules-based attribution, by translating data-science-defined methodology into product requirements and workflows

• Shapes workflows that connect measurement outputs to optimization actions (audience, spend, targeting, and creative decisions), including in-flight adjustments

• Partners with Identity and Clean Room teams to define how assigned use cases consume Real ID and governed clean-room infrastructure as inputs

• Works with walled gardens, publishers, and retail media partners to define exposure/outcome data requirements, cadence, and granularity for assigned use cases

• Works closely with Privacy, Legal, and Compliance teams to ensure consent-aware, privacy-safe requirements (e.g., SOC 2, ISO 27001, and HIPAA where applicable) are addressed throughout the product lifecycle

• Collaborates with Sales, Marketing, and Client Strategy to support launch positioning, proof points, and enablement materials for assigned solutions

• Monitors product performance and drives continuous improvement based on client feedback, usage data, and operational learnings

SUPERVISORY RESPONSIBILITIES