Product Manager, AI/ML - Apple Ads, Marketplace
Technical product manager on Apple's Ads Marketplace team, defining strategy and roadmaps for large-scale ML systems behind ad matching/retrieval and ad relevance, quality & safety across the App Store and Apple Maps. Day-to-day work pairs LLMs, embeddings, and AI evaluation with SQL-driven analysis and cross-functional execution alongside ML research and engineering.
- Compensation
- Not disclosed
- Location
- Cupertino
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Ml / AI
- Posted
Skills
Must have
- 3+ years of technical product management or equivalent experience delivering technically complex ML, AI, search, or advertising products
- Hands-on experience with AI/ML systems: training, fine-tuning, evaluating, and inferencing large-scale deep learning models and LLMs
- Strong domain knowledge in AI/ML areas such as search/information retrieval, matching and recommendations, AI/ML evaluation, relevance and model quality, LLM systems, or classification
- Experience with high-throughput, low-latency online inference architectures across client and cloud server environments
- Deep proficiency with SQL and data exploration in large-scale data warehouses
- Outstanding written and verbal communication; ability to translate complex AI/ML architectures into PRDs, system diagrams, and executive strategy
- Demonstrated cross-functional leadership and influence, aligning engineering, research, business, and design stakeholders without formal authority
- Bachelor's or Master's degree in Computer Science, Electrical Engineering, Machine Learning, Data Science, or equivalent practical experience
Nice to have
- Experience in search, information retrieval, matching, recommendations/ranking, query understanding, semantic search, embeddings, or vector retrieval systems
- Experience in AI/ML evaluation, model quality, relevance, LLM evaluation/raters, classification, model distillation, human-in-the-loop systems, or trust & safety
- Experience building or product-managing large-scale advertising, marketplace, search, recommendation, or content systems
- Experience with modern deep learning/LLM systems including model training, fine-tuning, evaluation, inference, or production deployment
- Understanding of high-throughput, low-latency ML systems and tradeoffs of deploying models in production
- Strong analytical skills including SQL and large-scale data exploration
- Experience designing and analyzing online experiments and using quantitative results to guide product decisions
- Experience taking technically complex or ambiguous products from 0→1
- Software engineering, data science, ML engineering, or research experience is a plus
Full description
At Apple, we work every day to create products that enrich people’s lives. The App Store and Apple Maps are trusted destinations for millions of users to discover apps, places, products, and services. Our advertising platform connects users with high-utility advertiser offerings while maintaining Apple’s uncompromising commitment to user privacy and trust.
The Apple Ads Marketplace team is seeking deeply technical Product Managers to help build the next generation of AI/ML systems that power ad discovery, relevance, quality, and safety across Apple’s ecosystem. We are hiring across multiple areas, with current opportunities focused on Ad Matching & Retrieval and Ad Relevance, Quality & Safety.
In these roles, you will define product strategy and roadmaps for sophisticated machine learning systems operating at massive scale. Depending on your background and area of expertise, you may focus on matching user intent to relevant advertiser offerings through modern search and retrieval systems, or on evaluating and improving ad relevance, quality, and safety through advanced AI/ML and LLM-based systems.
You will partner closely with ML research, engineering, data science, and cross-functional teams to translate advances in AI/ML into products that deliver value for users and advertisers while upholding Apple’s commitment to privacy and user experience.
As a Product Manager on Apple Ads Marketplace, you will work at the intersection of product, machine learning, and large-scale marketplace systems.
You will develop a deep understanding of user and advertiser needs, identify opportunities within complex ML-driven systems, and translate technical capabilities into clear product strategies, requirements, metrics, and execution plans. You will work closely with engineering and applied research teams throughout the ML lifecycle: from data and model development through evaluation, experimentation, inference, and production deployment.
Our current opportunities span two closely related areas:
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Ad Matching & Retrieval focuses on understanding user intent and retrieving high-utility advertiser offerings across the App Store, Apple Maps, and emerging search and conversational surfaces. Areas of work include semantic and lexical matching, query understanding, candidate generation, embeddings and vector retrieval, keyword generation, auto-targeting, and low-latency retrieval systems.
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Ad Relevance, Quality & Safety focuses on evaluating and improving the relevance, utility, and safety of ads delivered across Apple's ecosystem. Areas of work include AI/ML evaluation, LLM-powered raters, relevance and quality scoring, model distillation, classification, human and synthetic feedback systems, and real-time quality and safety guardrails.