Product Manager - Community Strategy (APAC Remote)
Product Manager owning Binance's Square community content product: designing and iterating post-ranking, content recommendation, and distribution strategies to drive DAU growth and retention. Day to day spans full product cycle work — strategy design, feature design, data validation, and cross-functional collaboration on the crypto exchange's content ecosystem.
- Compensation
- Not disclosed
- Location
- Hong Kong; Singapore; Taiwan
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Product
- Posted
Skills
Must have
- 3–8 years of experience in strategy products, community products, or content ecosystems
- Hands-on experience with post ranking, content recommendation, user retention, or content-driven growth
- Strong strategic thinking, balancing short-term execution and long-term platform development
- Strong analytical skills to evaluate and improve content quality, community health, and user engagement
- Clear, structured thinking to break down complex ecosystem challenges into phased, actionable roadmaps
- Excellent communication and cross-functional collaboration skills to align stakeholders
Nice to have
- Experience with Web3, fintech, or large-scale content communities
Full description
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
Responsibilities
- Own strategy design and ongoing optimization for a community content product (Square), with a focus on post ranking, content recommendation, distribution, and filtering mechanisms.
- Improve user experience, community engagement, and retention through better content quality and ranking strategies, using content to drive overall user growth.
- Define the overall community content strategy and long-term roadmap for the content ecosystem, including content classification, recommendation optimization, and distribution mechanisms.
- Design and continuously iterate content recommendation and distribution strategies, with DAU growth and user retention as key objectives.
- Analyze the relationship between community engagement and core user behaviors, develop growth strategies, and drive cross-functional collaboration and competitive analysis.
- Independently manage the full product cycle, from strategy development and feature design to data validation and ongoing iteration, turning strategies into practical product solutions.
Requirements
- 3–8 years of experience in strategy products, community products, or content ecosystems. Experience with Web3, fintech, or large-scale content communities is preferred.
- Hands-on experience with post ranking, content recommendation, user retention, or content-driven growth.
- Strong strategic thinking with the ability to balance short-term execution and long-term platform development.
- Strong analytical skills, with the ability to evaluate and improve content quality, community health, and user engagement.
- Clear and structured thinking, with the ability to break down complex ecosystem challenges and build phased, actionable roadmaps.
- Excellent communication and cross-functional collaboration skills, with the ability to align multiple stakeholders on strategy and execution.
Why Binance
- Shape the future of finance
- Collaborate with world-class talent in a user-centric global organization with a flat structure