Product Manager, Media and Digital
Product Manager on Moore's Innovation & Development team owning Media and Digital roadmap initiatives: turning media/client needs into requirements, managing backlogs, and driving measurement, attribution, and platform-integration work across channels like paid search, social, email, and SMS.
- Compensation
- $120K–$150K / yr
- Location
- Lanham, MD, USA
- Work setup
- Remote
- Seniority
- Not specified
- Employment
- Full time
- Experience
- 6+ years
- Category
- Product
- Posted
Skills
Must have
- 6+ years in product management, product ownership, business analysis, or related role
- Hands-on familiarity with digital media channels and platforms: paid search, paid social, email, SMS, programmatic
- Working knowledge of marketing measurement: multi-touch attribution, matchback, incrementality testing, TV/offline attribution
- Experience delivering data and reporting integrations with media platforms and third-party APIs
- Experience with JIRA, Confluence, or similar Agile management platforms
- Proficiency writing product requirements, user stories, and acceptance criteria
- Ability to elicit and document requirements from diverse stakeholders
- Ability to break down ambiguous problems into actionable, prioritized work
- Data-informed mindset with experience defining and tracking product success metrics
- Excellent written and verbal communication across technical and non-technical stakeholders
- Bachelor's degree (equivalent practical experience considered)
Nice to have
- Experience in digital media, adtech, or marketing technology
- Knowledge of nonprofit fundraising, direct mail, email/SMS acquisition, or third-party data partnerships
Full description
As a Product Manager, Media and Digital on the Innovation & Development team, you will support and manage product initiatives across Moore’s Media and Digital roadmap. You will translate media, client, and business needs into clear product requirements, manage backlogs and roadmap priorities, and work closely with Media and Digital leaders, engineering, data management, data science, analytics, operations, finance, design, and go-to-market partners to deliver measurable outcomes. This is a hands-on product role focused on measurement, attribution, platform integrations, digital audience acquisition, and continuous improvement across the channels our clients use to reach supporters.
This is a full-time, salaried, US-based remote position.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.
Check out www.WeAreMoore.com for more information
Your Impact:
- Work closely with Media and Digital leaders, clients, and cross-functional business teams to understand their problems and goals, then partner with internal teams and subject-matter experts to design and develop solutions.
- Clearly define and communicate product vision, requirements, and recommendations to media stakeholders, internal partners, and product development teams to drive alignment on strategies and priorities.
- Own product backlogs and contribute to roadmaps for Media and Digital, ensuring priorities align to user value, strategic goals, and business outcomes.
- Lead reporting and data integrations across media platforms, partnering with data engineering to deliver reliable, consistent channel performance data.
- Shape how Moore measures media impact, including attribution, matchback, and cross-channel evaluation methods that help clients understand what is driving results.
- Evaluate third-party data partners and inventory opportunities, and help define data reuse, suppression, and governance policies that protect quality and value.
- Document product requirements, user stories, and acceptance criteria, and help lead development efforts to plan, review, test, and track delivery progress.
- Apply sound judgment when prioritizing client and media team needs, new capabilities, platform improvements, technical dependencies, and operational excellence.
- Define and use product, adoption, data quality, and operational metrics to develop recommendations and measure outcomes.
- Coordinate product discovery, delivery, limited releases, launch, enablement, stakeholder communications, and post-release learning across cross-functional teams