Product Manager, Product Analytics & Experimentation
Product Manager for product analytics and experimentation at TEGNA, partnering with product, engineering, and data teams to define success metrics, build dashboards, manage analytics instrumentation, and run A/B tests for TEGNA's digital news products across web, mobile, and streaming. Core tools include Amplitude, LaunchDarkly, SQL, and BI/visualization platforms like Tableau or Power BI.
- Compensation
- Not disclosed
- Location
- Tysons, Virginia, United States
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Part time
- Experience
- 2+ years
- Category
- Product
- Posted
Skills
Must have
- 2-5 years of experience in Product Analytics, Digital Analytics, Product Management, Business Analysis, or a related field
- Experience with digital product analytics platforms such as Amplitude (preferred) or Google Analytics
- Experience supporting A/B testing, experimentation, feature flagging, or progressive delivery using LaunchDarkly or similar platforms
- Strong understanding of product metrics including adoption, engagement, retention, conversion, funnels, and customer behavior analysis
- Experience partnering with Engineering to define or validate analytics instrumentation
- Ability to translate business questions into meaningful product insights
- Strong understanding of agile software development and how analytics supports continuous product improvement
- Strong analytical and problem-solving skills
- Experience partnering with Product Managers and Engineering teams
- Excellent written and verbal communication skills
- Strong planning, prioritization, and organizational skills
- Comfortable collaborating across Product, Design, Engineering, QA, Data, and Editorial teams
- Data-informed decision maker with experience measuring product outcomes
- Comfortable working in fast-paced, iterative environments
- Deep knowledge and proficiency with Amplitude or equivalent
- Deep knowledge and proficiency with LaunchDarkly or equivalent
- Deep knowledge and proficiency with Atlassian products: Jira, Jira Product Discovery, Confluence
- Deep knowledge and proficiency with visualization tools: Tableau, Power BI, Looker Studio, or equivalent
Nice to have
- Experience with SQL, visualization tools, or business intelligence platforms
- Experience with digital media, publishing, consumer products, or content platforms
Full description
About TEGNA
TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
We're looking for a Product Manager, Product Analytics & Experimentation to help TEGNA measure, learn from, and continuously improve our digital products. This role sits at the intersection of product analytics and experimentation, partnering with Product Managers to transform customer behavior into actionable insights that improve our websites, mobile apps, notifications, and personalization capabilities.
You'll help evolve TEGNA's analytics and experimentation capabilities, enabling product teams to measure outcomes, validate hypotheses, and make confident, data-informed decisions throughout the product lifecycle. Working across Product, Engineering, Design, Data, QA, and Editorial, you'll help build a culture where analytics and experimentation are integral to how we discover, deliver, and continuously improve our products.
Who You Are
You are passionate about understanding customer behavior and using data to improve products. You enjoy digging into analytics, identifying opportunities, designing experiments, and translating complex findings into practical recommendations.
You're equally comfortable partnering with Product Managers to define success metrics, collaborating with Engineering on instrumentation requirements, working with Data teams to ensure analytics quality, partnering with UX Research and Design to better understand customer behavior, building dashboards, and helping stakeholders interpret the impact of new features, experiments, and customer journeys.
You have a strong analytical mindset but understand that data is only valuable when it leads to better decisions. You're curious, collaborative, and eager to develop expertise in product analytics and experimentation while helping teams build better products.
You're organized, proactive, and motivated by TEGNA's mission to connect and serve local communities everywhere.
Scope of Responsibility
Partner with Product Managers across TEGNA's Consumer Products organization to define success metrics, measure product performance, identify opportunities, and support experimentation initiatives.
Help evolve TEGNA's analytics and experimentation capabilities by establishing best practices for instrumentation, dashboard development, experimentation, and product analysis.
Support product teams throughout the product lifecycle by helping define measurement plans, analyze product performance, and communicate actionable insights that improve customer outcomes.