Product Marketing Manager, China Market - Walmart Connect

Our purpose: We connect you more meaningfully to Walmart customers

As a part of Walmart Connect, you’ll build industry-defining ad platforms that enable brands and sellers to connect meaningfully with shoppers, through high performing advertising that leverages Walmart’s massive omni-channel data. Learn more at .

The Role:

As the Product Marketing Manager for international markets, you will be a leading subject matter expert (SME) for the growing portfolio of advertising products and solutions that we bring to international markets. You will help to develop market and product strategies, create product positioning and messaging, define and execute go-to-market (GTM) strategies, and enable revenue-bearing teams, while partnering with product, marketing, and sales teams. You will play a pivotal role in driving market success and adoption of your products across our top international markets.

The ideal candidate for this role will be a revenue-motivated product marketer who can help establish product strategies that solve local market needs and have a demonstrated track record of launching category-defining solutions. Experience working on product launches and market localization across the advertising ecosystems is preferred.

Key Responsibilities:

• Be the voice of international markets back into our product planning and sales and marketing enablement programs. Including designing local segmentations, personas, and solution narratives that can help accelerate the adoption of products and revenue growth.

• Conduct primary and secondary market research and competitive intelligence to help inform product decision-making across the international markets, including thought leadership on market and competitive trends.

• Work and partner with product management to align our customer needs and challenges to future product opportunities, including the development of relevant market research docs (MRDs) and product requirement docs (PRDs).

• Build out reporting analytics that help quantify our progress and opportunities in product adoption across our international markets and transform these into decisions and actions for stakeholders.

• Develop product positioning and messaging guides that articulate the vision and value proposition of Walmart Connect to international advertisers.

Preferred Qualifications:

• Fluency in Mandarin language, both written and verbal

• 5 to 7 years of experience in product marketing, including inbound, persona building, and market research

• Preferred expertise in digital advertising, adtech, martech or related advertising ecosystems

• Solid understanding of search advertising leveraged by retail advertisers and brands

• Proven ability to build relationships and collaborate effectively across cross-functional teams, ensuring alignment in product management, marketing, and sales

• Embrace working in a fast paced, continually evolving environment

• Exceptional communication skills, both written and verbal, with strong presentation capabilities

• Analytical mindset with problem-solving skills and a data-driven approach

• Strategic thinker with a structured approach to tasks

• Outcome-oriented with a track record to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles

• Proficient in Microsoft Office applications (Excel, PowerPoint, Word, and Outlook)

Locations:

This position reports into the product marketing lead in the Sponsored Search group for Walmart Connect. This role can be based in the Shanghai office.

WM doesn’t charge any recruitment or similar fee in the recruitment process including but not limited to interview, offering and onboarding.