Vsmart Technologies
Product Senior Executive/Manager
- Compensation
- SGD 4.5K–SGD 6K / mo
- Location
- Tai Seng, North-East Region
- Work setup
- Onsite
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Not specified
- Posted
Skills
Must have
- Bachelor's Degree in Business, Marketing, Engineering, or related disciplines.
- 3–5 years of experience in Product Management, Product Marketing, GTM, Category Management, or Commercial Operations.
- Experience in consumer electronics, retail, FMCG, or technology industry is preferred.
- Strong analytical skills with proficiency in Microsoft Excel and PowerPoint.
- Excellent project coordination and communication skills.
- Able to manage multiple projects in a fast-paced environment.
- Experience working with regional or HQ teams will be an advantage.
- Proficient in English; Mandarin is an advantage for communication with HQ.
Nice to have
- Product Planning
- Go-to-Market (GTM)
- Product Launch Management
- Commercial Planning
- Market Analysis
- Competitor Analysis
- Data Analysis
- Project Management
- Stakeholder Management
- Microsoft Excel & PowerPoint
Full description
Salary: $4,500 – $6,000 per month
We are looking for a proactive and analytical Product Senior Executive/Manager to support product planning, Go-to-Market (GTM) execution, and commercial operations in the Singapore market. This role works closely with HQ and cross-functional teams to ensure successful product launches, market competitiveness, and business growth.
Job Responsibilities
GTM Strategy & Product Launch
- Develop and execute Singapore GTM (Go-to-Market) strategies by aligning with DJI Headquarters' product launch framework and local market requirements.
- Analyze market trends, competitor activities, channel dynamics, and consumer insights to recommend launch timing, pricing strategy, channel prioritization, and marketing resource allocation.
- Prepare localized GTM proposals and business recommendations for management approval.
Product Launch Management
- Lead end-to-end new product launch planning and execution through comprehensive launch checklists and project timelines.
- Coordinate cross-functional teams including Sales, Retail, Marketing, Training, Operations, and Headquarters to ensure on-time market readiness.
- Monitor launch milestones covering product listing, merchandising, training, media exposure, promotional activities, and channel execution.
Promotional Campaign Planning
- Develop and manage the annual promotional calendar for the Singapore market, including key retail campaigns such as Chinese New Year, GSS, 9.9, 11.11, and 12.12.
- Design commercial initiatives including promotional offers, bundles, trade-in programs, and customer engagement activities.
- Collaborate with Retail and Channel teams to ensure effective execution across all sales channels.
Market & Competitive Intelligence
- Establish an ongoing competitor monitoring mechanism by consolidating market intelligence from retail stores, channel partners, and field sales teams.
- Conduct regular analysis on competitor products, pricing, promotions, and market positioning.
- Produce monthly competitive intelligence reports with actionable recommendations to strengthen DJI's market competitiveness.
GTM Performance Management
- Track and evaluate GTM campaign performance through key business metrics, including product listing coverage, merchandising compliance, sell-out performance, and campaign effectiveness.
- Prepare post-launch and campaign review reports to identify improvement opportunities and optimize future GTM strategies.