Programmatic Director

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With

At PMG, our Programmatic team is a group of innovative strategists and media experts dedicated to helping some of the world’s most iconic brands achieve success. We thrive on collaboration and creativity, working closely with media strategy, creative, and technology teams to craft integrated, full-funnel marketing solutions that deliver exceptional results.

Our culture encourages curiosity, growth, and teamwork. As a Programmatic Director, you’ll be a key leader in shaping strategies, building strong client relationships, and mentoring talented team members. You’ll have the opportunity to drive innovation and make a meaningful impact, both for our clients and within PMG’s forward-thinking, supportive environment.

What You Will Do

• Lead the strategic direction for clients’ programmatic campaigns, ensuring they align with PMG’s broader service offerings to maximize results and client satisfaction.

• Partner with senior client stakeholders, engaging in high-level strategy conversations to ensure programmatic media supports their business objectives.

• Monitor and analyze campaign performance, identifying trends, risks, and opportunities to implement optimizations and drive measurable results.

• Identify and present growth opportunities within your portfolio, working with clients and your team to turn these ideas into actionable strategies.

• Foster strong relationships with platform partners, keeping PMG at the forefront of new opportunities, beta programs, and cutting-edge innovations.

• Design and implement processes to improve efficiency, including developing campaign playbooks, QA protocols, and staffing guidelines that support strategic objectives.

• Develop and manage team structures, delegating responsibilities, providing coaching and feedback, and celebrating successes to nurture a high-performing team.

• Drive innovation and thought leadership, acting as a trusted advisor to clients and platform partners while ensuring programmatic strategies remain aligned with enterprise goals.

What You Will Bring

• 10+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.

• 4+ years of management experience, with a focus on coaching, mentoring, and fostering career development.

• Advanced expertise in Programmatic Advertising, Marketing Planning & Analysis, and Marketing Metrics to guide impactful and results-driven strategies.

• Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred

• Strong proficiency in Analytics and Database Marketing to inform decision-making and drive successful campaigns.

• Expertise in Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic initiatives effectively.

• Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to design comprehensive, full-funnel media strategies.

• Advanced proficiency in tools like Microsoft Excel and SQL to analyze data, deliver actionable insights, and produce clear performance reports.

• Familiarity with Measurement Systems to evaluate campaign success and implement data-driven optimizations.

• Proven ability to mentor and lead teams, creating a collaborative and high-performing environment that fosters growth and innovation.

• Strong communication and relationship-building skills to engage with senior stakeholders, clients, and platform partners effectively.

• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.

• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG’s annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.

Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.

Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.

Parental Leave: Receive paid parental leave during life’s important family moments.

Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.

Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.

Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.

Pet Insurance: Access optional coverage for the four-legged members of your family.

Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.

Commuter Benefits: Access support for your commute where available.

Volunteering Opportunities: Receive eight paid hours each year to give back to your community.

AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.

Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We’ll share full details during the hiring process.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.