Promoted Ads || Senior Product Manager, Promoted Ads

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit .

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE JOB

The Senior Product Manager will own product strategy and roadmap execution for a defined area within Promoted Ads, Ticketmaster's proprietary advertising platform. Reporting directly to the VP of Product, you will lead annual and quarterly planning for your area, define and drive product strategy, and identify where AI can create differentiated value within your domain. You'll operate with significant autonomy in a fast-moving, often ambiguous environment, partnering closely with Engineering, Design, and go-to-market stakeholders to ship high-value features for Ticketmaster's B2B advertisers. This is a senior, high-trust role for a product leader who is comfortable defining scope rather than waiting for it to be handed to them.

WHAT THIS ROLE WILL DO

• Own and deliver the roadmap for your area within Promoted Ads, moving area-level KPIs and aligning core cross-functional partners around shared outcomes
• Lead annual and quarterly planning for your area — mapping critical path, surfacing dependencies, and committing to measurable goals
• Define and drive product strategy for your area, setting crisp choices and success criteria aligned to broader company priorities
• Lead structured qualitative and quantitative discovery, triangulating fan, client, and market signals to inform roadmap decisions
• Define domain AI opportunities within your area, connecting capabilities like recommendations, classification, and automation across relevant surfaces
• Navigate complex, often ambiguous problem spaces, making well-reasoned decisions with minimal guidance
• Resolve cross-team risks and make explicit trade-offs — balancing fan experience, client needs, and technical constraints — to land launches cleanly
• Plan for scale, intentionally addressing usability and technical debt rather than letting them accumulate
• Build and maintain a strong grasp of Ticketmaster's systems and standards, ensuring your roadmap strengthens core platform capabilities
• Serve as the go-to voice for key product decisions in your area, creating clarity in ambiguity and accelerating your team's decision-making
• Introduce documentation patterns (templates, checklists, decision logs) that your team and cross-functional partners adopt
• Drive clarity across teams and write compelling strategy memos for senior stakeholders, adapting your communication approach to the audience

WHAT THIS PERSON WILL BRING

• 7+ years of product management experience, including meaningful, hands-on time in both adtech and B2B SaaS environments (required)
• Demonstrated ownership of a product roadmap with measurable, area-level impact; comfortable navigating ambiguity with minimal guidance
• Proven experience leading planning cycles — both quarterly and annual — including dependency mapping and cross-team alignment
• Strong track record setting and communicating product strategy, with the judgment to make and defend crisp trade-offs
• Experience identifying and scoping AI/ML-driven product opportunities, partnering effectively with Data Science/ML teams
• Excellent written and verbal communication skills; able to flex communication style across technical, cross-functional, and executive audiences
• Comfortable operating with significant autonomy in a fast-moving environment where scope may shift based on evolving business priorities
• Bachelor's degree or equivalent practical experience
• Bonus: experience in ticketing, live events, or marketplace/advertising platforms
• Bonus: experience partnering with Data Science/ML teams on recommendation, classification, or automation features

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Live Nation may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review.

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The expected compensation for this position is: $110,000 - $120,000 USD.

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.