Regional Associate Marketing Manager
- Compensation
- Not disclosed
- Location
- Singapore
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 8+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor's degree in Marketing, Business, Life Sciences or a related discipline.
- Approximately 8 years of experience in marketing, preferably within the medical technology, medical device, pharmaceutical or healthcare industry.
- Experience in product marketing, regional marketing or integrated marketing campaign execution will be an advantage.
- Strong commercial acumen and the ability to connect marketing initiatives with business and sales objectives.
- Experience collaborating with cross-functional stakeholders in a multinational or matrix organisation.
- Good understanding of digital marketing, customer engagement and marketing performance measurement.
- Excellent communication, presentation, project management and stakeholder management skills.
- Ability to manage multiple projects, work independently and collaborate effectively with teams across different markets.
- Willingness to travel within Southeast Asia when required.
Full description
About the Company
Our client is a leading multinational medical technology company dedicated to developing innovative healthcare solutions that improve patient outcomes and advance clinical practice. With a strong international presence, the organisation is committed to delivering high-quality products and supporting healthcare professionals through innovation, education and customer-centric solutions.
Job Summary
We are seeking a driven and commercially minded Assistant Marketing Manager to support the development and execution of regional marketing strategies across Southeast Asia. This role will work closely with regional and country commercial teams to drive product growth, strengthen market positioning and support business objectives across the region.
The ideal candidate has experience in medical device or healthcare marketing, with a strong understanding of product marketing, campaign execution and stakeholder management. The candidate should be comfortable working in a matrix multinational environment and translating regional marketing strategies into effective local market initiatives.
Key Responsibilities
Regional Marketing Strategy & Execution
- Support the development and implementation of regional marketing plans aligned with business objectives and growth priorities.
- Coordinate marketing activities across SEA markets, ensuring alignment with regional strategies and local market needs.
- Work closely with country teams to identify market opportunities, address business challenges and drive marketing effectiveness.
- Monitor market trends, competitor activities and customer insights to support strategic planning and decision-making.
Product Marketing & Management
- Support product launches, portfolio development and lifecycle management initiatives across the region.
- Develop product positioning, value propositions and marketing materials tailored to target customer segments.
- Translate product features and clinical benefits into compelling marketing messages for healthcare professionals and other relevant stakeholders.
- Collaborate with global and regional teams to adapt product campaigns and marketing assets for local market requirements.
Campaigns & Demand Generation
- Plan and execute integrated marketing campaigns, including digital marketing, events, exhibitions, workshops and customer engagement initiatives.
- Support the development of sales enablement tools, presentations, brochures and other promotional materials.
- Partner with commercial teams to strengthen customer engagement, generate leads and support sales growth.