Regional Marketing & Partnership Lead
- Compensation
- Not disclosed
- Location
- Hanoi, Hanoi, Viet Nam
- Work setup
- Not specified
- Seniority
- Lead
- Employment
- Not specified
- Experience
- 6+ years
- Category
- Marketing
- Posted
Skills
Must have
- 6+ years of experience across marketing, partnerships, growth, content, communications, or related commercial roles.
- Strong initiative and ownership: you do not wait to be told each step, and you are comfortable turning an unclear problem into a practical plan.
- Genuinely hands-on: able to research, write, create briefs and materials, contact partners, coordinate execution, and follow up personally.
- Commercially minded: able to connect marketing and partnership activity to pipeline, conversion, retention, market access, or revenue.
- A resourceful problem-solver who can find workable solutions despite limited resources, changing priorities, or incomplete information.
- Strong communication and relationship-building skills, with the confidence to engage senior stakeholders and external partners.
- Strong writing and content judgment, with the range to speak to grassroots school operators, educators, enterprise groups, and partners.
- Comfortable using data and market feedback to assess performance, learn quickly, and improve the approach.
- Able to trace marketing activity to leads and pipeline, and comfortable building simple landing pages and automations. Daily use of AI tools to work faster.
- Experience with events, partnerships, SEO, digital content, or regional campaigns. Southeast Asia or education-sector experience is an advantage.
Full description
We are a fast-growing SaaS company in the EduTech space, operating mainly in Singapore, Vietnam, and Malaysia, with almost 2000 schools as customers. Our mission is to revolutionize early childhood education through technology and provide innovative, scalable solutions to our customers.
About the Position
Title: Regional Marketing & Partnership Lead
Location: Hanoi
Department: Sales & Marketing
Reports to: Regional Growth Lead
About the Role
We are looking for a highly proactive, hands-on Regional Marketing & Partnerships Lead who can turn business challenges into practical growth opportunities. You will work across LittleLives' regional markets to identify where growth can come from, build the plan, and execute it yourself, from developing campaigns and content to opening partnership conversations, running experiments, and following through until there is a measurable outcome.
This is not a role that waits for a complete brief or hands execution to a large team. You will be expected to take initiative, investigate problems, propose solutions, bring the right people together, and move ideas into the market quickly. The role works closely with Sales, Product, and Customer Success to solve real commercial needs and strengthen LittleLives' position in the education sector.
This role is for a builder. You will be given business goals and real market challenges, not a fixed list of tasks. We need someone who asks the right questions, spots opportunities others may miss, proposes solutions, and then does the work required to make them happen. Success comes from initiative, speed, judgment, and measurable contribution to LittleLives' regional growth.
What You Will Be Doing
- Regional growth initiatives - identify market gaps, customer needs, new channels, and growth opportunities across the region; turn insights into clear initiatives, experiments, and action plans.
- Marketing strategy and execution - own the regional marketing priorities and connect content, SEO/GEO, campaigns, communications, events, and partnerships into one focused growth plan.
- Content and campaign delivery - develop and execute content across the website, blog, social media, LinkedIn, newsletters, sales materials, and campaigns for preschool, childcare, K12, and enrichment audiences.
- Partnership development - proactively identify, approach, and build relationships with education associations, media, ecosystem partners, technology partners, and commercial partners that can create leads, market access, credibility, or new revenue opportunities.
- Partnership activation - move partnerships beyond introductions by shaping the value proposition, coordinating stakeholders, launching joint initiatives, and tracking results.