Regional Sales Manager China

Do you enjoy building businesses, leading teams, developing strategic customer relationships, and turning commercial opportunities into measurable results?

At Profoto, sales is at the center of how we grow our business and strengthen our position as the world's leading light shaping company. We're looking for an experienced and commercially driven Regional Sales Manager who wants to lead growth, develop people, and create long-term business success in China.

What we are looking for

We are looking for an experienced commercial leader with a proven track record of driving growth, leading teams, and managing complex customer relationships across international markets.

This role is ideal for someone who combines strong commercial leadership with a hands-on approach, enjoys building relationships, and thrives in an international environment where both strategic thinking and execution are critical to success.

As Regional Sales Manager, you will play a key role in shaping Profoto's continued growth across one of our most important regions.

Key responsibilities

As Regional Sales Manager, you will be responsible for driving sustainable sales growth and commercial performance across China.

You will lead regional sales activities, develop key customer relationships, and ensure the successful execution of sales and marketing initiatives that support both short-term results and long-term business growth. The role carries responsibility for regional business performance, including sales development, people leadership, forecasting, and P&L management.

Working closely with customers, distributors, and internal stakeholders, you will identify growth opportunities, strengthen market presence, and ensure that resources and activities are aligned to maximize commercial impact.

Your responsibilities include:

• Developing and executing regional sales and marketing plans to achieve business objectives

• Driving sustainable sales growth through effective planning, execution, and leadership

• Managing regional budgets, forecasts, and overall business performance

• Setting sales targets and driving growth with strategic key accounts through structured account planning

• Analyzing sales performance, inventory levels, sell-through data, and business KPIs, and implementing actions when performance deviates from target

• Supporting and leading high-level negotiations with key customers, distributors, and partners

• Defining and implementing pricing strategies and commercial agreements

• Ensuring efficient local operations, inventory management, supply, and delivery performance

• Leading annual dealer contract negotiations and commercial reviews

• Ensuring customer issues and disputes are resolved in a timely and professional manner

• Supporting excellent customer experiences across both sales and after-sales activities

Beyond managing the existing business, you will play an important role in identifying and developing new growth opportunities across the region. You will continuously evaluate market trends, customer needs, competitive developments, and emerging business opportunities to strengthen Profoto's position and deliver sustainable growth.

You will also work closely with colleagues across sales, marketing, operations, product management, and customer support to maximize the return on sales and marketing investments and ensure alignment around shared business objectives.

Requirements

We're looking for someone who brings significant commercial leadership experience and a strong track record of delivering business results.

Experience in the following areas will help you succeed in the role:

• Bachelor's or Master's degree in Business, Marketing, Economics, or a related field

• More than 10 years of international experience in sales leadership, people management, and P&L responsibility

• Experience living and working in China

• Proven experience operating in multi-channel sales environments, including direct and indirect sales, B2B and B2C business models, and traditional as well as digital sales and marketing channels

• Strong experience managing business performance through KPI-driven and data-driven decision-making

• Solid experience with key account management and negotiations at multiple organizational levels

• Strong understanding of relevant industries, competitors, channel partners, and customer segments

• Proven experience identifying, developing, and capturing new business opportunities

• Experience leading teams in fast-changing business environments

• Excellent written and verbal communication skills in English and Mandarin

Your profile

You are a strong commercial leader who creates results through people, structure, and clear priorities.

You combine strategic thinking with a strong execution mindset and are comfortable moving between business planning, customer discussions, people leadership, and commercial decision-making. You understand how to balance long-term growth opportunities with short-term business priorities and are motivated by creating measurable results.

You will likely thrive in this position if you:

• Enjoy leading and developing high-performing teams

• Have a strong commercial mindset and business acumen

• Use data and insights to guide decisions and prioritize actions

• Build strong relationships with customers, partners, and stakeholders

• Thrive in international and multicultural environments

• Take ownership and proactively drive change and improvement

• Collaborate effectively across teams and functions

• Lead by example and create alignment around common objectives

You are confident in making decisions, solving problems, and navigating complex business situations. You embrace change, continuously seek improvement, and understand how to align people, customers, and business objectives to create sustainable growth.

Most importantly, you are passionate about developing both people and business performance and are motivated by creating measurable results.

Want to join Profoto?

We look forward to hearing from you! Profoto is partnering with an external recruitment firm for this recruitment process. Our recruitment partner will manage the initial stages of the process in close collaboration with Profoto.

Interviews and selection will take place on a rolling basis, so we encourage you to apply as soon as possible.

Candidates who progress in the recruitment process will be invited to complete a short set of online assessments covering logical, numerical, and verbal reasoning. The assessments form one part of the overall evaluation process.

What we offer

Profoto is the world's leading light shaping company and a premium brand trusted by photographers, creators, and production professionals across the globe.

Joining Profoto means becoming part of an international company where your work has a direct impact on revenue growth, customer success, market development, and long-term business performance.

You'll work in a collaborative environment with ambitious goals, short decision paths, and significant opportunities to influence both strategy and execution. We value accountability, business acumen, initiative, and leaders who inspire others to perform at their best.