Regional Sales Manager – CIS & Balkans

LSports is a world-leading sports data provider, trusted by sportsbooks worldwide to deliver real-time data with unmatched accuracy and reliability. With technology that drives smarter trading and deeper engagement, we empower bookmakers to grow, innovate, and stay ahead of the game.

If you’re passionate about sports and technology and want to make your mark in a fast-moving industry, don't miss this chance! Step onto the field with us and help build the future of sports data – We are looking for a talented Regional Sales Manager – CIS & Balkans.

What You’ll Do:

As part of our expansion across EMEA, we are seeking an experienced Regional Sales Manager to strengthen our commercial presence and accelerate growth across Eastern Europe, the Balkans, and selected CIS markets.

• Develop and execute a targeted regional business development strategy across assigned CIS, Balkan, and Eastern European markets.
• Identify, engage, and qualify prospective B2B commercial partners, including sportsbook operators, platform providers, and technology vendors.
• Leverage established industry relationships to accelerate new customer acquisition and open doors with key regional decision-makers.
• Conduct comprehensive market mapping across the region to identify top-tier operators, key competitors, platform ecosystems, and strategic partnership channels.
• Manage the end-to-end sales cycle, from initial prospecting and lead generation through solution discovery, contract negotiations, and deal closing.
• Build and nurture strong relationships with senior commercial and technical decision-makers (e.g., C-level executives, Heads of Sportsbook, Trading Directors).
• Consultatively position LSports’ full suite of sports data solutions, pre-match and in-play odds feeds, and trading analytics tools based on client requirements.
• Gather and report market intelligence, emerging regional trends, and competitive insights to inform the broader commercial organization.
• Maintain strategic, long-term relationships post-contract to maximize account retention, identify upselling opportunities, and drive expansion.
• Partner with internal cross-functional teams including Product, Technical Solutions, Legal, and Customer Success to ensure seamless onboarding and commercial execution.
• Represent LSports at major regional industry conferences, exhibitions, trade shows, and face-to-face client meetings.
• Maintain disciplined pipeline management, deal stage tracking, and accurate revenue forecasting using CRM tools (Salesforce, HubSpot).

Requirements

• 5+ years of B2B sales or business development experience within the sports betting, iGaming, or sports technology sectors.