Regional Sales Manager

General Information

Position

Regional Sales Manager – Mid Atlantic

Location

Offsite – Mid Atlantic

Department/Area

Sales

Reports to

Sr. Director of Sales

Objective

Position NatureSweet as the groundbreaking leader of the fresh tomato industry across North America by achieving category transformation in regional customers. Gain the largest distribution % in sales by focusing on new businesses and regional chains. Nurture customer relationships that have been an integral part of the company’s success. Responsible for the sale of a business’ products or services in a specified region or geographical area.

Position Requirements

Education

Sales, Marketing, or a related field

Degree

Bachelor’s Degree; MBA Preferred

Experience

5+ Years of experience in consumer-packaged goods sales

Language

English required

Key Job Accountabilities (3-5)

1.

Drive sales in current accounts and new distribution in the National/ Regional location

2.

Set up a merchandising strategy by account and manage the implementation through broker network

3.

Set promotional plan and implement to an effective and efficient result while managing trade spend and lift against the company guidelines

4.

Be the face of NatureSweet to customers and brokers while remaining the customer advocate within NatureSweet.

5.

Embracing a new approach to how produce is managed and leading transformation of the category

6.

Analyze and promote sustainable practices associated with their area, improve existing ones if possible, and attend to new proposals associated with sustainability linked to the area, its collaborators or its operations.

Additional Accountabilities or Specific Functions (5-8)

Specific Functions - Activities

Periodicity
(Weekly, Monthly, Always)

Principle Indicators

Visit key accounts and other accounts

Always

Meetings executed with key customers quarterly to present new items and business plan, other accounts as needed

Manage brokers with clear objectives and reviews

Weekly

Review monthly sales to measure against performance goals

Build broker targets and manage broker achievement against the targets continuously

Always

Review as needed

Evaluate and replace brokers where necessary.

Always

Review as needed

Execute customer promotions in store

Always

Aligns with marketing programs and trade guidelines

Knowledge and Technical Requirements

Proficiency level

Less Skilled

Skilled

Talented

Branded Sales Experience

X

Excellent Knowledge of Microsoft Office

X

Experience and documented success in launching new products

X

Forecasting sales and building customer base

X

Skills

(Based on the NatureSweet competency model)

Proficiency Level

Less Skilled

Skilled

Talented

Business Insight

X

Manages Complexity

X

Ensures Accountability

X

Reviews

Changes

Year

0

New Creation

2018

1

Title and Logo update

2023