SOUEAST MOTOR MEXICO
Retail Marketing Coordinator
- Compensation
- Not disclosed
- Location
- Cuajimalpa de Morelos, Ciudad de México
- Work setup
- Onsite
- Seniority
- Not specified
- Employment
- Contract
- Experience
- 3+ years
- Category
- Marketing
- Posted
Skills
Must have
- • Bachelor's degree in Marketing, Business Administration, Industrial Engineering, Economics or a related field.
- • At least 5 years of experience in automotive retail, dealer network management, commercial operations or business development.
- • 3–5 years of experience in Retail Marketing, Dealer Marketing, Trade Marketing, Digital Marketing or related areas.
- • Proven experience managing relationships with dealer owners, directors and managers.
- • Knowledge of digital advertising, social media, traditional media, events and lead generation.
- • Advanced proficiency in Excel, BI tools and CRM systems.
- • Knowledge of SEO/SEM and digital analytics tools.
- • Strong analytical, negotiation and project management skills.
- • Ability to guide dealer teams and manage multiple campaigns and deadlines.
- • Intermediate to advanced English preferred.
Full description
Turn brand strategy into results across our dealer network.
At Jetour | Soueast Motor México, we are looking for a Retail Marketing Coordinator to drive local campaigns that generate qualified leads, increase showroom traffic and support vehicle sales.
Location: Santa Fe, Mexico City
Work arrangement: Fully on-site
Schedule: Monday to Friday, 8:30 a.m.–5:30 p.m.
Travel: Availability to visit dealerships as required.
Your Role
Be the Marketing liaison between our brands and the dealer network, ensuring local initiatives align with national strategy, commercial objectives and brand guidelines.
What You Will Do
- Advise dealers and manage relationships with dealer owners, directors, Marketing and Sales teams.
- Review and approve local marketing plans, tracking investment, execution and results.
- Support campaigns that generate leads, showroom visits and test drives.
- Work with Sales and CRM to analyze the complete lead funnel, from initial contact to vehicle sale.
- Guide and evaluate digital campaigns, audience targeting, budgets and KPIs such as CPL, CTR and conversion rates.
- Coordinate events, activations, local advertising and dealer execution of national campaigns and product launches.
- Review advertising materials and content to ensure compliance with brand guidelines.
- Prepare reports, performance dashboards and improvement plans by dealer and region.
- Share campaign updates, marketing toolkits and best practices across the network.
What We Are Looking For
- Bachelor's degree in Marketing, Business Administration, Industrial Engineering, Economics or a related field.
- At least 5 years of experience in automotive retail, dealer network management, commercial operations or business development.
- 3–5 years of experience in Retail Marketing, Dealer Marketing, Trade Marketing, Digital Marketing or related areas.
- Proven experience managing relationships with dealer owners, directors and managers.
- Knowledge of digital advertising, social media, traditional media, events and lead generation.
- Advanced proficiency in Excel, BI tools and CRM systems.
- Knowledge of SEO/SEM and digital analytics tools.
- Strong analytical, negotiation and project management skills.