Retail Marketing Manager
- Compensation
- Not disclosed
- Location
- New York, New York, United States
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Full time
- Experience
- 4+ years
- Category
- Marketing
- Posted
Skills
Must have
- 4+ years of experience in marketing, retail, e-commerce, or a related role, ideally within CPG, food & beverage, or another high-growth consumer business.
- Nice to have: Hands-on familiarity with retail media networks such as Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, or similar platforms, or general experience working with major re
- Strong analytical skills and comfort evaluating marketing performance, budgets, media efficiency, and retail sales data
- Ability to move between strategy and execution, from building an annual retailer plan to reviewing campaign performance or solving an execution issue
- Strong project management skills, with the ability to coordinate complex launches and campaigns across multiple internal and external stakeholders
- Strong communication and relationship-building skills, including the ability to work effectively with Sales, Creative, Finance, agencies, and retailer partners
- High sense of ownership and attention to detail, with a willingness to get into the weeds and solve problems directly
Full description
Company:
David creates tools to increase muscle and decrease fat. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.
This is a rare opportunity to join a breakout food brand at a pivotal stage of growth. Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, David is working to become the leading consumer food brand focused on high-protein foods in North America and beyond.
Role:
The Retail Marketing Manager will own David’s retail media strategy and investment while serving as the primary marketing partner to our Retail team, helping shape how David shows up across our retail partners and driving growth through retailer-specific marketing programs and activations.
This role sits within the Marketing team and works closely with Retail, Growth, Creative, and external agency partners. You will support David’s presence across mass, grocery, club, specialty, convenience, and delivery channels, working with partners including Walmart, Target, Kroger, Costco, and other leading national and regional retailers.
This is a role for someone who can translate David’s brand and product strategy into retailer-specific plans, support new launches and key customer moments, manage retail media investment, and continuously improve how David shows up across each retail partner.
Responsibilities:Retail Marketing Strategy & Sales Support
- Partner closely with our Retail team to develop annual and quarterly marketing plans for David’s key retail partners
- Translate national brand campaigns, product launches, and company priorities into retailer-specific programs that support sell-in and sell-through
- Support Retail with the marketing plans, materials, and programs needed for retailer meetings, launches, promotions, and key customer moments
- Help identify opportunities to strengthen how David shows up across in-store, retailer.com, delivery platforms, retail media, and other shopper touchpoints
- Build account-specific plans that reflect retailer priorities while maintaining a consistent and distinctive David brand
Retail Media & Performance
- Own retail media strategy and investment across platforms including Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, and other retailer media networks
- Build strong relationships with retail media partners and retailer marketing teams to strengthen collaboration, identify new opportunities, and improve the impact of David’s retail marketing investment
- Manage campaign budgets, pacing, targeting, and performance in partnership with agencies and internal teams
- Establish clear objectives and measurement frameworks across ROAS, incrementality, new-to-brand acquisition, and retail sales impact