Roark Marketing Manager
- Compensation
- $90K–$120K
- Location
- Irvine, California, United States
- Work setup
- Onsite
- Seniority
- Not specified
- Employment
- Contract
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor’s degree in marketing or related discipline or equivalent experience.
- Minimum of 5 years in marketing at a consumer brand, with meaningful time on the traditional marketing side: brand marketing, wholesale or retail marketing, trade marketing, or brand and creative oper
- Demonstrated ownership of a seasonal go to market calendar in an apparel, footwear, outdoor, action sports, or premium lifestyle business.
- Hands on project management experience running many workstreams, many stakeholders, and hard external deadlines at once, with a track record of hitting them.
- Real production experience: you have produced photo and video shoots and taken print and physical collateral through to delivery, not just briefed someone else to do it.
- Wholesale fluency. You are comfortable with prebook and at once, sell in versus sell thru, specialty versus Majors, drop ship, co op, and retailer asset requirements, and you know how a rep and a buye
- Retail marketing experience: windows, floor sets, in store signage, store communication, and store level activation.
- Strong written communication. You write a brief people can execute from and a status update people can act on.
- Proficiency across project management and creative operations tooling (for example Asana, and Elastic), plus working knowledge of Adobe Creative Suite files, DAM systems, and ecom platforms.
- Budget management experience: forecasting, tracking, reconciling, and defending a marketing spend.
- Actively seeks out AI-enabled tools and emerging technologies, adapting quickly to leverage them for improved productivity, deeper insights, and more effective processes, while exercising sound judgme
Nice to have
- Experience at a brand with both a healthy DTC and wholesale business, and a process to balance them efficiently.
- Familiarity with an B2B or PLM environment and with cross functional line adoption and sample calendars.
- Trade show and sales meeting production experience.
- Experience supporting international distribution partners.
- A genuine connection to the Outdoor world Roark lives in: Adventure travel, surf, running, climbing, trail, and the culture around it.
Full description
Who We Are:
Roark is a premium Adventure Lifestyle brand. Working within the Outdoor, Surf, and Lifestyle channels and offering product that performs without jeopardizing style. Always inspired by the journey. Roark has a collaborative and fast-paced environment where operational excellence directly supports brand growth and customer success.
About The Role:
Every season is a story told through product, photography and film. It has to land everywhere at once: on roark.com, in our own retail doors, on the floor at wholesale accounts, and in the hands of the reps and buyers focused on sell-in.
The Marketing Manager is the backbone of the GTM process, specifically leading the marketing department through the 18-month process along-side other department leaders. This is an operations first marketing role. You own the go to market calendar, you run the projects that fill it, and you make sure every channel has the assets it needs before it needs them on time, on brand and on budget. You are the connective tissue between design and merchandising upstream, and ECOM, retail, and wholesale downstream.
This position requires a dynamic marketer that is disciplined, organized, goal-oriented, digitally native and a critical thinker. It’s essential to be a calendar champion, a skilled communicator, thrive as a collaborator, able to balance quality and efficiency while being a brand steward.
We are looking for someone with marketing experience at the brand, wholesale and ECOM level: someone who has built a seasonal calendar, produced a photo shoot, shipped a catalog and built an effective playbook toolkit.
Responsibilities include but are not limited to:
Marketing Operations
- Own the operating system of the marketing team: intake, briefing, routing, approvals, versioning, and archive. Build the process where none exists and simplify it where it has grown heavy.
- Run project management in the team's tools of record. Every campaign, shoot, and asset has an owner, a due date, a status, and a dependency map that is current.
- Manage the marketing budget at the line item level: purchase orders, vendor onboarding, invoice reconciliation, and monthly accruals.
- Own vendor and agency relationships: photographers, videographers, retouchers, printers, fixtures and display fabricators, and freelance designers. Scope the work, negotiate the bid, hold the timeline.
Go To Market Calendar Management
- Own the master Roark GTM calendar end to end: seasonal launches, monthly campaigns, product drops, collaborations, wholesale prebook and at once windows, retail promotional moments, and always on content.