Sales Development Representative
- Compensation
- A$150K–A$175K / yr
- Location
- Sydney, Australia
- Work setup
- Onsite
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 1+ years
- Category
- Sales
- Posted
Skills
Must have
- You're competitive with yourself. You track your numbers, know your conversion rates, and are always looking for the next lever to pull.
- You handle rejection well — not because you ignore it, but because you treat it as signal. A "no" teaches you something about messaging, timing, or targeting.
- You prepare before you pick up the phone. You've looked at the prospect's website, understand their business model, and can speak to their specific pain.
- You're a clear communicator who keeps AEs, managers, and cross-functional partners in the loop without being asked.
- You thrive in ambiguity and create structure: you're energized by a blank page, make sound decisions with incomplete information, and build repeatable process where none exists.
- You have a high motor: self-driven, relentless in pursuit of pipeline, and quick to act without waiting to be told.
- You're already embedding AI into your go-to-market in a systematic way, across prospecting, research, outreach and list building, and can show the workflows you've built and the results they drive.
Full description
About Avoca
Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers.
We're a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top-tier investors, with $125M raised and a $1B valuation. We grew 10x in 2025 and have scaled to 170+ employees in under two years across our NYC headquarters and Santa Barbara office.
In a $1T+ market where 85% of missed calls go to competitors, we're building the category-defining platform for AI-driven customer engagement, serving the largest brands in home services. With high-energy, in-office teams in both locations, every hire here has an immediate and visible impact.
About the Role
As a Sales Development Representative (SDR) at Avoca, you'll fuel our growth engine by identifying, engaging, and qualifying prospective customers across the Australian home services industry. You'll run high-velocity outbound programs, convert interest into meetings for our Account Executives, and help evangelize Avoca's impact by turning missed calls into booked jobs and measurable revenue.
You'll pioneer and build the market. This is a greenfield opportunity: you'll generate Avoca's pipeline in Australia from day one. It's ideal for someone who thrives on speed, experimentation, and impact. You'll own pipeline generation end-to-end: target the right segments, craft compelling outreach, book high-quality meetings, and collaborate closely with Sales, Marketing, and Product to turn customer pain into Avoca wins.
What You'll Do
- Prospect and qualify leads across Australian home services segments, serving as the first point of contact and trusted resource for prospects evaluating Avoca.
- Run high-volume, multi-channel outbound (LinkedIn, email, calls, events) to build pipeline and consistently exceed meeting and SQL targets.
- Tailor outreach to customer goals and business models; articulate Avoca's value in booking jobs, capturing missed demand, and lifting revenue.
- Partner with Account Executives to schedule demos, share context, and ensure smooth handoffs that convert into opportunities and closed-won deals.
- Travel to industry conferences and events to generate leads, book demos on-site, and represent Avoca with professionalism and urgency.
- Conduct discovery to qualify fit, pain, and timing; map stakeholders across Operations, Marketing, and Executive teams.
- Collaborate with Sales, Marketing, and Product to refine messaging, share market feedback, and continuously improve playbooks and cadences.