Sales Development Representative - MedSpa

About Phorest

Phorest started in 2002 on a busy salon reception desk as a simple text-reminder tool.

Today, Phorest builds software and AI-powered tools used by more than 155,000 hair, beauty, and medspa professionals worldwide. We're a product-led SaaS company solving real-world problems across bookings, payments, marketing, and business management, with a big focus on building great experiences for both the businesses we serve and the people who use our products. Everything we build helps the salon and medspa industry thrive.

We're also a Certified B Corp, and 25% of the company is owned by Phoresters. When the company grows, everyone has a stake in that.

The Opportunity

We're building something exciting at Phorest.

We've established a strong reputation in the hair and beauty industry, and now we're investing in our next big growth opportunity: the North American medspa market.

We're looking for a curious, driven, and entrepreneurial Sales Development Representative (SDR) – MedSpa to help us introduce Phorest to medspa businesses across North America and create meaningful opportunities for growth.

This isn't your typical SDR role. You'll be joining us as we build our presence in a new market, helping us identify the right customers, start conversations, and create opportunities for our Sales team. You'll play an important role in shaping how we approach medspa prospects, testing what works, and building the foundations for future growth.

You'll focus on engaging established, multi-provider medspas, understanding their challenges, and demonstrating how Phorest can help them run and grow their businesses. From researching potential customers and developing personalized outreach to qualifying opportunities and booking meetings for our Account Executives, you'll have a direct impact on our success in this market.

And this won't all happen behind a screen. You'll also get out into the medspa community, attending industry conferences, trade shows, and partner events, meeting prospective customers, and helping build Phorest's presence in the market firsthand.

We're looking for someone with a genuine self-starter mentality. Someone who's comfortable picking up the phone, asking great questions, learning new technology, and figuring things out along the way. You won't always have a fully established playbook to follow, so you'll need to be resourceful, resilient, and willing to experiment.

If you're excited by the opportunity to get involved early, take real ownership, and help build something from the ground up, we'd love to hear from you.

What You'll Do

Find and engage the right medspa businesses

• Research and identify established, multi-provider medspas that align with Phorest's ideal customer profile.

• Build and manage a pipeline of potential customers through proactive outreach across phone, email, LinkedIn, and other relevant channels.

• Start meaningful conversations with medspa owners, operators, and practice leaders, understanding their needs and introducing the value of Phorest.

• Qualify potential opportunities and schedule high-quality meetings for our Account Executives.

• Work closely with the Sales team to ensure a smooth transition from initial outreach to sales conversations.

Create opportunities through targeted outreach

• Develop and execute personalized outreach strategies for priority medspa accounts and regions.

• Partner with Marketing to support targeted campaigns, Account-Based Marketing (ABM) initiatives, gifting programs, and events.

• Follow up with prospects from medspa conferences, webinars, and partner activities, turning initial interest into qualified sales opportunities.

• Test different approaches, messaging, and outreach channels to understand what resonates with medspa buyers and improve conversion rates.

• Use tools such as Salesforce, Outreach, and LinkedIn Sales Navigator to organize prospecting activity, manage leads, and track progress.

Get out into the medspa community

• Represent Phorest at medspa conferences, trade shows, partner events, and other industry gatherings across North America.

• Connect with medspa owners, operators, and industry partners in person, building relationships and identifying new sales opportunities.

• Work closely with Marketing and Sales to support event preparation, on-site engagement, lead generation, and post-event follow-up.

• Use insights and conversations from industry events to strengthen prospecting strategies and help shape how we approach the medspa market.

Collaborate, learn, and help shape our approach

• Work closely with our MedSpa Marketing and Sales teams to share insights on lead quality, customer feedback, and campaign performance.

• Collaborate with our Partnerships team to engage partner-sourced leads and identify opportunities for warm introductions.

• Stay curious about the medspa industry, including market trends, competitors, business models, and the challenges facing medspa owners.

• Build strong product knowledge so you can confidently communicate how Phorest helps medspa businesses succeed.

• Share what you're learning from conversations with prospects, helping us refine our messaging and improve how we approach the market.

Take ownership of your results

• Own your prospecting activity and work toward monthly and quarterly meeting and opportunity creation targets.

• Maintain accurate records of outreach, customer interactions, and pipeline activity within our CRM.

• Monitor key performance metrics, including outreach activity, response rates, meetings booked, and qualified opportunities generated.

• Continuously look for ways to improve your approach, build stronger relationships, and contribute to pipeline growth.

What We're Looking For

We're looking for someone who's motivated by the opportunity to build, learn, and make a real impact.

You don't need years of traditional sales experience or to have worked in the medspa industry before. What's more important is your attitude, curiosity, and ability to create momentum.

You'll ideally bring:

• Experience in sales development, prospecting, lead generation, or another customer-facing role where you've demonstrated strong communication and relationship-building skills.

• Confidence engaging potential customers through phone, email, and social channels, with the ability to start conversations and build rapport.

• A natural curiosity and the ability to quickly learn new products, technologies, and industries.

• A proactive, self-starter mentality, with the confidence to take initiative and work independently without needing a fully established playbook.

• Resilience and persistence. You're comfortable hearing "no," learning from setbacks, and adapting your approach.

• Strong organizational skills, with the ability to manage multiple prospects, priorities, and follow-up activities.

• A willingness to experiment with new outreach strategies, test messaging, and use feedback and data to improve results.

• Familiarity with CRM or sales engagement tools such as Salesforce, Outreach, LinkedIn Sales Navigator, or similar platforms.

• Excellent written and verbal communication skills, with the ability to engage professionally and confidently with business owners and decision-makers.

• A collaborative mindset, with the ability to work closely with Sales, Marketing, and Partnerships teams toward shared goals.

• Willingness and ability to travel across North America to attend industry conferences, trade shows, partner events, and customer engagements.

Even better if you have:

• Experience in SaaS, B2B technology sales, or a startup or high-growth business environment.

• Knowledge of the medspa, medical aesthetics, skincare, beauty, or wellness industries.

• Experience engaging small and medium-sized business owners or multi-location operators.

• Familiarity with Account-Based Marketing (ABM), personalized outbound campaigns, or event-driven lead generation.

• Experience using AI-powered sales tools or automation to improve prospect research, personalize outreach, and streamline workflows.

Benefits

🧘 Phorest currently offers a range of fully employer-paid benefits including Medical, Dental, Life, AD&D, Short Term Disability, an EAP, and wellness perks.

💰 Employees also have access to optional extras, such as a 401(k) and a range of upgraded insurance options.

🤓 Career development is important to us. We even have our own in-house Learning and Development/Business coach and many online resources including LinkedIn learning.

😎 We like to have fun, build camaraderie through regular social events.

👯 Phorest also encourages Employee Resource Groups, you will have the opportunity to join or champion a club, society, or group.

Phorest is an equal opportunities employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.