· Manage sales and marketing activities for Maintenance & Repair consumables, welding consumables and equipment, wear protection, repair and coating products within the assigned territory.

· Develop new customers and expand business with existing accounts by identifying maintenance problems, wear-related applications and repair opportunities.

· Conduct regular customer/site visits to understand applications, maintenance requirements, operational challenges and potential areas for product introduction.

· Develop technically and commercially suitable solutions based on customer requirements and prepare technical proposals, quotations and product recommendations.

· Generate new applications and conduct product demonstrations, application trials and field evaluations to support business development.

· Conduct technical seminars, product presentations, demonstrations and training programs for customers, distributors and sales teams.

· Manage the complete sales cycle, including lead generation, opportunity development, quotation, negotiation, order follow-up, delivery coordination and payment collection.

· Develop and maintain strong relationships with maintenance, engineering, production, procurement and management personnel at customer organizations.

· Work closely with distributors to develop the market, identify new opportunities, maintain adequate stock levels and improve sales coverage.

· Coordinate with the supply center, logistics team and distributors regarding product availability, inventory, order processing, shipment and delivery.

· Support the development and training of the local distributor and/or sales force to improve technical and commercial capabilities.

· Ensure timely follow-up and collection of outstanding/overdue payments from direct customers and distributors.

· Maintain accurate records of customer visits, applications, trials, opportunities, quotations, orders and sales activities.

· Prepare and submit regular sales reports, forecasts, opportunity pipelines and market updates within defined timelines.

· Monitor competitor activities, pricing, market developments and customer requirements and provide relevant feedback to management.

· Ensure technical applications, trial results, procedures and customer success cases are properly documented.

· Achieve assigned sales, gross margin, new-customer development and payment-collection targets.

Education: Bachelor’s Degree/Diploma in Mechanical Engineering, Production Engineering, Metallurgy, Welding Engineering or a related technical discipline.