Sales Engineer - Power Grid Automation

Sales Engineer - Power Grid Automation

The Sales Engineer – Power Grid Automation is responsible for driving revenue growth and market penetration by providing solution-based selling and technical expertise of G&W Electric's medium voltage switchgear with Power Grid Automation solutions. This customer-facing role combines deep technical knowledge with strong business acumen to identify high-value opportunities, support field sales teams, channel partners, and end users across utility, industrial, commercial, and data center markets. The Sales Engineer will engage with consulting engineers, EPCs, contractors, and key decision-makers to develop and present tailored solutions that address customer challenges. This position requires the ability to translate complex customer requirements and problems into a solution with a compelling value proposition while building long-term strategic relationships that drive adoption of G&W's innovative Power Grid Automation solutions. This role requires a strategic mindset for pipeline development, and the ability to champion the customer’s voice internally to shape future product innovation.

As a Sales Engineer you will:

Sales Growth

• Drive business growth by developing and executing strategic sales plans, identifying target customers, and pursuing high-value opportunities across assigned territories and market segments.

• Direct and energize the G&W sales force, Territory Managers, and Representatives to identify, qualify automation opportunities, execute power grid automation solution sales playbooks.

• Develop account plans for strategic customers and national consultants to drive penetration and long-term relationship growth

• Own the full customer engagement cycle from discovery and qualification through contract negotiation and close.

Technical Solution Design

• Engage early in the sales cycle with electrical consultants, EPCs, developers, and end users to position G&W Power Grid Automation as the preferred solution partner during project planning and design phases

• Lead solution design discussions in-person and virtually with customers to understand their technical and commercial needs, and recommend optimal G&W solutions that solve their specific problems

• Collaborate with the internal application engineering and automation engineering teams to develop targeted proposals for large and strategic opportunities.

• Support project kickoff sessions with customers and internal project teams to ensure smooth project handoff and execution to the project management team.

Solution Selling

• Contribute to and present technical briefings, white papers, application guides, and presentations to engineers and key decision-makers, articulating value propositions against competitors.

• Build and maintain knowledge of all G&W products and solutions, staying current on industry power system automation technologies, trends, and competitive landscape.

• Support promotional activities such as trade shows, lunch-and-learns, and industry conferences to enhance G&W brand visibility and market positioning.

• Collaborate with product management teams by providing customer feedback, market intelligence, and insights on competitive situations to influence product development and roadmaps

We are looking for someone with:

• A Bachelor's degree in Electrical Engineering, Mechanical Engineering, or related technical discipline required; MBA preferred

• A minimum 5 years of experience in power grid automation engineering, power system communication, technical solution sales, or field application engineering within the electric utility, power distribution, or related industries

• Demonstrated success in a customer-facing role with proven ability to close technical solution opportunities or implement complex solutions.

• Knowledge of electrical power systems and distribution networks, including medium voltage switchgear, distribution automation, SCADA, ADMS, protection and control schemes, and automated switchgear solutions

• Understanding of power system automation protocols and technologies including DNP3, Modbus, IEC 61850, RTUs, IEDs, and ethernet communication mediums.

• Excellent communication skills, both written and oral, with the ability to deliver compelling technical solution presentations to diverse audiences ranging from engineers to executives.

• Strong creativity and problem-solving skills in technical applications and customer relations

• Proven ability to build and maintain long-term relationships with utilities, industrial facilities, engineering firms, contractors, and data centers

• Self-starter with strong time management skills and the ability to balance multiple priorities across technical and business teams

• Proficiency with Microsoft Office, CRM systems, and standard business software

• The ability to travel extensively, up to 50% of the time required

What we offer you:

Typical pay is $100,000 – 140,000 annually.

Please note the pay information shown above is a general guideline. Pay is based upon candidate skills, experience, and qualifications.

This position is eligible for participation in our performance based Sales Incentive program.

G&W Electric offers a comprehensive benefits package that includes:

• Medical, Dental and Vision Insurance

• Short and Long-Term Disability

• Life Insurance

• Health club membership program and reimbursement

• Employee Assistance Program

• Tuition Reimbursement

• 401 (k)

• Annual Profit Sharing

• Vacation

• Air-conditioned/heated state-of-the-art manufacturing facility

About G&W Electric

Innovating since 1905, G&W Electric has grown into a global leader in engineered electrical power grid solutions. Working with us means joining a worldwide team of passionate manufacturing professionals striving to continually improve the technologies the world depends on to deliver safe, reliable electricity. Our culture is focused on employee success, so we foster an entrepreneurial environment that encourages everyone to thrive.

Learn more about our company by watching this video:

G&W Electric enjoys a long reputation for product quality, innovation and world-class customer service to the power industry. We have established this reputation by believing that our greatest asset is our employees. We owe our success to the initiative and talents of highly skilled individuals within our team-based organization. Our goal is to set the standard for customer satisfaction by ensuring a superior level of service, performance and innovation. As a global organization and industry leader, we are committed to cultivating an engaging work environment that embraces our core values and develops our talent. Our continuous focus on growth and innovation means that you become part of a company that provides challenging opportunities, rewards excellence and combines your individual expertise to achieve a higher level of shared success. As part of our organization, you also help power the world!

G&W Electric is proud to be an Equal Opportunity Employer. All employees and applicants will receive consideration for employment without regard to age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, protected veteran status, or any other classification protected by federal, state, or local law. G&W Electric participates in the E-Verify process for all new hires.

*G&W Electric participates in the E-Verify process for all new hires.

VEVRAA Federal Contractor