Sales Executive (EdTech SaaS, B2B)

LittleLives is a school management platform that helps schools run their daily operations and connect with parents. We serve preschools and childcare centers across Singapore, Malaysia and Indonesia, and are expanding into enrichment, tuition, after-school and K12.

About the Position

Title: Sales Executive (B2B, EdTech SaaS)
Location: Jakarta, Indonesia
Department: Sales & Marketing
Reports to: VP of New Market

We are looking for a hunter-minded B2B sales executive to drive new business across LittleLives' full portfolio — preschool/childcare, and our expansion segments of enrichment, tuition, after-school, and K12. The primary focus is on SME and independent-center accounts. You will build the pipeline from scratch and own the full sales cycle across the region.

What You Will Be Doing

• Hunt and generate new leads through outbound prospecting, cold outreach, referrals, and market research

• Build and manage a strong sales pipeline across preschool/childcare and the new enrichment, tuition, after-school, and K12 segments - focus on SME deals

• Run product demos and presentations for decision-makers

• Own the full sales cycle: qualification, discovery, proposal, negotiation, and closing through contract and first payment

• Set accurate expectations with prospects on features, timelines, pricing, and support

• Coordinate handover to Customer Success and stay involved through the initial onboarding

• Maintain accurate, disciplined CRM records — pipeline stage, forecasts, activity logs, next steps, expected closing dates, and reasons for lost deals

• Represent LittleLives at industry events, seminars, and school/center visits

• Work closely with the sales team and cross-functional partners (marketing, product, customer success) to align on target accounts and outreach priorities

• Feed market and competitor insights back to the team to help refine how we pitch these new segments.

What We Are Looking For

• 2–4 years of B2B sales experience; SaaS or education/edtech experience preferred

• Proven ability to self-source leads and independently manage a full sales cycle — a true hunter, not a farmer

• CRM proficiency is a core requirement (e.g., HubSpot, Rework, Salesforce) — must be disciplined about pipeline hygiene and reporting

• Language: English, Bahasa Indonesia

• Strong presentation and consultative selling skills