Sales Lead - General Trade - FMCG

Role Overview:

We are seeking a high-caliber Sales Lead to spearhead our General Trade (GT) operations in a major metro market. In this pivotal role, you will be responsible for driving the top-line growth of our product portfolio by crafting and executing robust distribution strategies. You will work closely with regional sales teams, distributors, and key retail partners to ensure market penetration and brand visibility. By leveraging data-driven insights and fostering strong trade relationships, you will directly influence our market share and ensure our products remain the preferred choice for consumers across the traditional retail landscape. This role is designed for a high-performer who thrives in a fast-paced MNC environment and is eager to shape the future of our GT footprint.

Key Responsibilities:

• Formulate and implement comprehensive GT sales strategies to achieve aggressive revenue targets and expand our retail reach across the assigned metro territory.

• Manage and mentor a high-performing field sales team, providing the guidance necessary to optimize outlet coverage and improve per-outlet productivity.

• Build and maintain strategic partnerships with distributors and wholesalers to ensure seamless supply chain operations and optimal inventory management.

• Analyze market trends and competitor activities to proactively adjust sales tactics, ensuring our brand maintains a competitive edge in a dynamic retail environment.

• Oversee the execution of trade marketing initiatives at the point of sale to enhance brand recall and drive consumer off-take.

Required Skillset:

• Demonstrated ability to manage complex distribution networks and drive volume growth within the FMCG sector.

• Exceptional analytical skills with the capacity to translate sales data into actionable business strategies that improve market performance.

• Strong interpersonal and negotiation abilities, essential for managing distributor relationships and resolving operational challenges in a high-pressure environment.

• Proven track record of leading and motivating diverse teams to consistently exceed sales KPIs and organizational objectives.

• A postgraduate degree in Management from a premier business school is highly preferred, coupled with the ability to thrive in an on-site, field-intensive work environment.

• Candidates must possess 3 - 8 years of relevant experience in FMCG Sales, specifically within the General Trade vertical.