Sales Manager, North and Northeast Thailand

About us

Treasury Wine Estates (TWE) is one of the world’s leading wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands, click here.

About the role

The Sales Manager – North and Northeast Thailand (Based in Chiang Mai) is responsible for delivering sustainable sales growth, distribution expansion, share key insights/market intelligence and achieve market share gains across all Route-To-Market in the Northern and Northeastern territory of Thailand.

The role leads the development and execution of commercial plans through distributor partners and direct engagement with key customers, ensuring TWE's portfolio achieves superior availability, visibility, and brand advocacy across all relevant channels. The incumbent will provide market intelligence, identify growth opportunities, and drive execution excellence to achieve or exceed annual sales, profit, and distribution objectives.

Commercial Performance & Territory Management

• Deliver annual sales, depletion, distribution, and market share targets for the assigned territory.

• Develop and execute territory business plans aligned with TWE's commercial strategy and growth objectives.

• Manage sales forecasting, pipeline planning, and monthly performance reviews.

• Track business performance against budget and proactively implement corrective actions where required.

• Identify new business opportunities, emerging channels, and untapped geographical markets to accelerate growth.

• Ensure optimal assortment, pricing, and distribution of priority brands across the territory.

• Manage distributor execution to ensure commercial objectives are consistently achieved.

Distributor & Customer Management (Play a leading role in ensuring that the customers achieve the goal objectives agreed with TWE):

• Win the heart and soul of our customers by being present, by inspiring them about our brands, by giving support and by improving capability
• Develop strong relationships with distributor management teams and frontline sales personnel.
• Lead Joint Business Planning (JBP) goals with distributors and key customers.
• Establish clear sales, distribution, and execution objectives and monitor progress regularly.
• Conduct regular business reviews with distributors and key accounts.
• Influence distributor resource allocation to maximize TWE brand growth and market penetration.
• Develop strategic relationships with key on-trade, off-trade, and regional customers.
• Ensure distributors and customers execute agreed promotional and activation programs effectively.

Brand Activation (Play a leading role in ensuring brand presence in outlets):

• Work on the promotional calendar of activities with the customers to ensure proper execution.

• Ensure best in class execution and significantly ramp up our in-store availability and presence across all domestic channels and use shopper insights where relevant to drive category captaincy.

• Lead in markets, ahead of competitors and ensure proper execution of events and activities as well as driving the marketing agenda to increase brand awareness and brand engagement with consumers

Competitors’ Analysis (Provide market intelligence):

• Gather and input competitor intelligence

• Pricing analysis of competitors’ products and ensure that we have the right positioning in the market for our brands

• Provide information on any gaps in the market

• Identify opportunities in the market to growing the TWE portfolio and recommending investment needs for future growth as appropriate.

• Presentation and communication of key issues impacting on the business

About you

• Degree or diploma in Business, Economics or similar discipline

• In-depth understanding of the Thailand wine and spirit market

• Minimum 5-8 years of sales experience alcoholic beverages, wine & spirits, premium consumer goods, or related industries.

• Proven experience managing distributors and indirect sales channels.

• Demonstrated success in achieving sales and distribution growth targets.

• Experience in key account management and commercial negotiations.

• Strong understanding of Thailand's on-trade and off-trade channels.

• Experience in territory management across multiple provinces.

• Computer Literacy – Word, Excel, PowerPoint & email

• Strong negotiation skills

• Good English skill

Why you’ll love it here:

• Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.

• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.

• Enjoy the world’s most desirable wines through our generous employee product allowance

• 20 days annual leave, medical insurance, quarterly wine allowance

• Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here.

It takes all varietals!

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.

How to apply

We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.