Sales- Mark McLarty Ford Lincoln

Summary:
Sells new and used vehicles at dealership gross profit, volume, and customer satisfaction.
needs. The position requires an individual with excellent people relation skills, product knowledge, and sales ability in following the dealership sales system.

Essential Duties:
Acquire total product knowledge & maintain that knowledge. Knowledge of complete inventory, both in stock and in process.
Sells and delivers a minimum number of units per month. Approaches, greets, and offers assistance or direction to any customer who enters the dealership showroom or sales lot. Treats all customers in an enthusiastic, courteous and helpful manner. Assists customers in selecting a vehicle by asking questions and listening carefully to their responses in order to find out their particular needs. Explains fully product performance, application, and benefits to prospects. Describes all optional equipment available for customer purchase. Offers test-drives to all prospects. Follows dealership procedure to obtain proper identification from customer prior to test drive. Utilizes dealership sales control and follow-up system. Exhibits high level of commitment to customer satisfaction. Knows and understands the federal, state, and local laws, which govern retail auto sales. Establishes personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals. Attends product and sales training courses as requested by sales manager. Knows and understands equity and values, and is able to explain depreciation to the customer. Ensures that the sales manager has an opportunity to meet each customer. Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.). Writes complete sales orders and process paperwork in accordance with established dealership policies. Prepares sold vehicles for customer delivery prior to customer arrival. (Should this conflict w/ floor time schedule). Check condition of vehicles scheduled for delivery always leaving ample time for corrective service if necessary. Delivers vehicles to customers, ensuring that the customer understands the vehicle’s operating features, warranty, and paperwork. Introduces customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department. Schedules first service appointment. Follows up on all post delivery items, tag/title work, “we-owes”, and special requests to be sure that all customer expectations are met. Maintains an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction. Maintains a prospect development system. Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively. Attends sales meetings. Maintains professional appearance and conduct.

Marginal Duties:
Other duties as assigned.

Supervisory Responsibilities:
None

Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or ability required. Reasonable accommodations may e made to enable individuals with
disabilities to perform the essential functions.

Education and/or Experience:
High School Diploma or 2 years experience or equivalent.

Skills and Abilities:
Ability to speak, read, write, understand English and comprehend instructions and information. Understands and can calculate basic math functions. Understands safety regulations and practices..

Certificates, Licenses, Registrations:
Must have a valid driver’s license and have and maintain an acceptable, safe driving record.

Physical Demands:
The position is constantly engaged in talking and listening. Standing and walking are frequently required. The position incumbent is not normally required to perform physical activities beyond those demanded in a normal office situation.

Work Environment:
Job is 90% standing and walking in all weather conditions.

Must pass applicable background and drug screenings.