Sales Programs Associate Director
- Compensation
- Not disclosed
- Location
- GBR - London, Canada Square
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- Not specified
- Category
- Sales
- Posted
Skills
Must have
- Education
- •Bachelor’s degree required.
- Experience
- •Expertise in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing or Sales Enablement.
- •Proven experience designing and leading strategic sales programs that drive measurable pipeline and revenue growth.
- •Demonstrated ability to influence senior sales leaders and executive stakeholders.
- •Strong understanding of B2B sales processes, go-to-market strategy, and revenue generation.
- •Experience with Salesforce, Power BI, CRM analytics platforms, and sales technology ecosystems.
- #LI-Hybrid
- Join us at Wolters Kluwer and be part of a global technology company that helps organizations navigate complex financial, risk, and regulatory challenges. If making a difference matters to you, then y
Full description
Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors.
We are currently looking for a Sales Programs Associate Director to join our Legal & Regulatory Division.
About the Role
The Sales Programs Associate Director is responsible for developing and leading strategic sales programs that accelerate pipeline generation, improve sales productivity, and drive revenue growth across the organization. This role partners closely with senior Sales Leaders, Revenue Operations, Marketing, Sales Strategy, Enablement, and other go-to-market stakeholders to identify business opportunities, define program strategies, and execute initiatives that deliver measurable commercial outcomes. As a strategic leader, the Sales Programs Associate Director oversees a portfolio of sales growth initiatives, establishes program governance, and drives adoption across multiple regions, segments, or business units. The role requires balancing strategic planning with operational execution, ensuring programs are aligned to organizational priorities and deliver meaningful business impact. The successful candidate demonstrates expertise in sales performance management, pipeline generation, program leadership, and cross-functional influence. This individual serves as a trusted advisor to sales leadership and is responsible for identifying innovative approaches to improve seller effectiveness, customer engagement, and revenue growth.
Key ResponsibilitiesSales Program Strategy and Leadership
•Develop and execute sales program strategies that drive pipeline creation, accelerate deal progression, and improve revenue performance.
•Partner with senior Sales Leaders to identify business priorities, performance gaps, growth opportunities, and strategic initiatives.
•Establish program objectives, success metrics, governance structures, communication plans, and operating rhythms.
•Lead a portfolio of sales programs across multiple regions, business units, products, or customer segments.
•Translate strategic business goals into scalable sales plays and actionable field initiatives.
•Ensure alignment between sales programs and broader commercial, revenue, and go-to-market strategies.
Revenue Growth and Pipeline Management
•Lead analysis of pipeline health, sales productivity, conversion trends, territory performance, and growth opportunities.
•Develop targeted initiatives focused on pipeline generation, account penetration, customer expansion, and opportunity acceleration.
•Own the measurement of program performance against pipeline generated and influenced, opportunity progression, conversion, ACV, win rate, seller adoption and productivity outcomes.