Sales Representative – Labels & Packaging

Sales Representative – Labels & Packaging

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Focus Industries: Cosmetics • Beauty • Personal Care • Pharmaceutical • Nutraceutical • Cannabis • Consumer Packaged Goods

Position: Senior Sales Representative – Labels & Packaging
Employment Type: Full-Time
Department: Sales / Business Development
Reports To: Owner / Sales Management

Position Summary

We are seeking an experienced, highly motivated Labels & Packaging Sales Representative with an established network of customers and industry contacts within the cosmetics, beauty, personal care, pharmaceutical, nutraceutical, cannabis, and consumer packaged goods industries.

This is not an entry-level sales position.

We are specifically looking for an experienced salesperson who understands the pressure-sensitive label and packaging industry and has existing relationships with companies that regularly purchase custom labels, product labels, packaging labels, variable-data labels, specialty labels, and related packaging products.

The ideal candidate has a proven history of developing and managing B2B accounts and established relationships with decision-makers responsible for labels and packaging, including purchasing managers, packaging engineers, operations managers, brand owners, production managers, supply-chain professionals, contract manufacturers, co-packers, and other packaging buyers.

The primary objective of this position is to develop new business, bring qualified opportunities into the company, grow existing accounts, and build long-term customer relationships.

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Target Markets

The Sales Representative will focus primarily on companies within:

• Cosmetics and beauty
• Skin care
• Hair care
• Personal care
• Pharmaceutical
• Nutraceutical and supplement
• Cannabis and hemp
• Contract manufacturing
• Co-packing and private-label manufacturing
• Food and beverage
• Wine and spirits
• Household and consumer products
• Other high-volume consumer packaged goods industries

Products & Solutions

The representative will sell a broad range of label and packaging solutions, including:

• Custom pressure-sensitive labels
• Prime product labels
• Digital printed labels
• Flexographic labels
• Short- and long-run label programs
• Paper labels
• White, clear, silver, and specialty BOPP labels
• Clear and no-label-look labels
• Foil and metallic labels
• Holographic labels
• Spot UV and specialty embellished labels
• Tamper-evident labels
• Variable-data and serialized labels
• QR code and barcode labels
• RFID labels
• Thermal-transfer and direct-thermal labels
• Regulatory and compliance labels
• Specialty packaging products
• Custom label application solutions

Primary Responsibilities

• Generate new business within targeted industries.
• Leverage an existing professional network to identify label and packaging opportunities.
• Prospect and develop new accounts.
• Contact purchasing managers, packaging engineers, operations managers, brand managers, owners, and other decision-makers.
• Develop relationships with contract manufacturers, co-packers, private-label manufacturers, and other companies that influence packaging purchasing decisions.
• Identify customers currently purchasing labels from competitors and develop opportunities to earn their business.
• Conduct customer meetings, presentations, facility visits, and product consultations.
• Identify customer requirements including materials, adhesives, finishes, quantities, applications, compliance requirements, and production schedules.
• Work with estimating and production teams to prepare quotes and recommend appropriate label constructions.
• Obtain samples and specifications for competitive label opportunities.
• Manage quotes and follow up aggressively until opportunities are won or closed.
• Maintain an active sales pipeline.
• Develop both transactional and long-term contractual business.
• Grow existing accounts through additional products, applications, locations, and divisions.
• Attend relevant industry trade shows, networking events, and customer meetings.
• Maintain accurate CRM records, opportunities, follow-ups, and forecasts.
• Consistently achieve sales, gross-profit, and new-account targets.