Salesforce Marketing Cloud Manager - Development

Who We Are

MAP | WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

About WPP

MAP is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

Are you an experienced manager with a strong background in Salesforce marketing cloud development? As Salesforce Marketing Cloud Developer Manager, you’ll lead a team of developers, ensuring high-quality solutions, mentoring your team, and contributing directly to coding and troubleshooting. Join us at VML MAP to inspire innovation and deliver impactful results!

What will your day look like?

As the Salesforce Developer Manager, you will play a key leadership role within the technical team; leading a team of SFMC developers, while maintaining hands-on involvement in the development and delivery of Salesforce Marketing Cloud solutions. Your day will involve managing your team’s performance, helping them grow, and overseeing complex technical projects while contributing directly to coding, implementation, and troubleshooting.

It is essential for this role to actively engage in face-to-face interactions to build camaraderie, trust, and a strong community. Share knowledge, collaborate, and spark innovation through in-person teamwork at our Toronto office.

More specifically your tasks will include:Team Leadership and Management

• Lead a team of Salesforce developers, setting clear performance targets and providing mentorship and guidance to elevate technical skills and ensure the delivery of exceptional solutions.

• Oversee the technical development process from concept to delivery, ensuring high-quality implementations and adhering to project deadlines.

• Develop strategies to improve team productivity, encourage continuous learning, and streamline development processes.

• Manage team utilization, approve time off, track expenses, and ensure the team’s efforts align with client requirements and expectations.

• Provide regular feedback to team members, helping them break down complex problems into manageable tasks and ensuring professional growth.

• Foster a collaborative and inclusive team culture where diverse perspectives and continuous knowledge-sharing are encouraged.

Individual Contributor Responsibilities

• Serve as a hands-on technical lead, designing and developing automations, coding solutions, and writing technical specifications for Salesforce Marketing Cloud projects.

• Collaborate with architects and project managers to define project requirements and deliver solutions that meet client business goals.

• Contribute to product implementation and customisation using Salesforce Marketing Cloud, AMPscript, JavaScript, SQL, HTML, CSS, and related technologies.

• Provide technical expertise during the testing phase, ensuring quality and troubleshooting any issues related to client applications and platforms.

• Apply agile methodologies (Scrum and Kanban) to provide feedback, track progress, and update stakeholders on the status of ongoing projects.

• Continuously improve your skills and stay up-to-date with the latest Salesforce Marketing Cloud tools, ensuring your technical knowledge is current.

Who are you going to work with?

You will work closely with a diverse and skilled team of over 150 colleagues, including Salesforce Architects, Developers, Technical Project Managers, Data Specialists, and Designers. You’ll play a key role in both leading your team and contributing directly to the successful delivery of high-impact projects for clients.

Our work environment is dynamic, multicultural, and collaborative. We value diverse perspectives and encourage both personal and professional development while maintaining a balance between hard work and enjoying the process.

What do you bring to the table?

You are an experienced leader with strong technical expertise in Salesforce Marketing Cloud, and you’re passionate about fostering a supportive and high-performing team. You are comfortable balancing team management and technical contributions while ensuring the delivery of top-tier marketing solutions. You also have experience turning business requirements into efficient, scalable technical solutions.

In addition, you have:

• 5+ years of experience as a Salesforce developer or consultant, with a focus on Salesforce Marketing Cloud.

• Extensive knowledge of SQL, AMPscript, JavaScript, HTML, CSS, and other related technologies.

• Strong experience with Salesforce Marketing Cloud tools like Adstudio, Social Studio, and Einstein is a plus.

• A proven track record of mentoring and leading technical teams, with the ability to communicate complex technical solutions clearly to clients and stakeholders and delegating tasks where necessary

• Experience in developing custom solutions, implementing workflows, and troubleshooting technical issues.

• An ability to make complex technical concepts understandable and manageable for all stakeholders.

• Growth Mindset: Curiosity to learn, knowledge sharing, customer-centricity, taking ownership of growth

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

#LI-EMEA

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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