School Services Regional Director

Music & Arts is the nation’s leading partner in K–12 music education. Our School Services Regional Directors (RDs) are the senior field leaders responsible for driving regional business performance, developing high-performing multi-level teams, and strengthening educator relationships across a multi-state geography.

The Regional Director ensures District Managers (DMs) and Education Account Managers (EAMs) execute with discipline, professionalism, and strategic clarity. This role establishes the leadership cadence, culture standards, and operational governance required for School Services to operate as a best-in-class B2B sales and service organization.

By optimizing territory coverage, enforcing data discipline, elevating educator experience, and driving collaborative partnerships across the company, the Regional Director plays a mission-critical role in expanding student access to music education while delivering measurable business results.

Essential Functions (Not All-Inclusive)Leadership & Talent Development

• Lead, coach, and develop District Managers to ensure consistent leadership capability across the region.

• Build a strong leadership bench through proactive talent identification, hiring, and succession planning.

• Establish and enforce leadership expectations tied to productivity cadences, culture, and operational discipline.

• Deliver structured coaching, performance evaluations, and development plans for DMs.

• Model professionalism, optimism, and accountability as the senior culture leader in the region.

Sales Execution & Business Performance

• Own regional performance across rentals, repairs, product sales, and new school program acquisition.

• Drive adoption of the standardized quota model (NSP, NNR, R&E) and ensure consistent performance governance.

• Ensure territory-level strategies are aligned to regional opportunity and school density.

• Review regional sales analytics, identify performance gaps, and drive corrective actions with urgency.

• Ensure DMs execute weekly pipeline management, forecasting rigor, and accurate Salesforce documentation.

Regional Strategy & Territory Optimization

• Develop a comprehensive regional growth strategy using datasets, CRM insights, and market analytics.

• Optimize district and territory structures to maximize coverage, educator engagement, and revenue growth.

• Partner with company leaders to scale best practices, implement strategic initiatives, and advance organizational design.

• Provide strategic guidance to DMs on district-level engagement, high-potential school targeting, and long-range planning.

Field Coaching, Cadence & Operational Governance

• Ensure DMs conduct consistent field time, ride-along, and structured coaching with EAMs

• Institutionalize and oversee the full leadership cadence (Monday/Wednesday/Friday rhythm)

• Monitor CRM data hygiene, SLA compliance, pipeline quality, and productivity metrics across the region.

• Guide effective deployment of Regional Logistics Coordinators (RLCs) to create selling bandwidth for EAMs.

• Maintain operational integrity across order workflows, logistics, financial controls, and corporate compliance requirements.

Educator Experience & Service Excellence

• Champion educator satisfaction through clear service standards and proactive issue resolution.

• Partner cross-functionally to ensure seamless customer experiences in rentals, repairs, fulfillment, and support.

• Identify systemic friction points and lead regionwide solutions that improve educator trust and long-term loyalty.

• Ensure the region consistently delivers professional, responsive, and high-ownership experience to all K-12 partners.

Community Engagement & Foundation Integration

• Partner closely with Operations, Marketing, IT, Merchandising, Repair Services, and Store Leadership to ensure cross-functional alignment.

• Represent the region in company-level programs, pilots, technology enhancements, and strategic initiatives.

• Provide regional insights to senior corporate leadership to inform business planning and organizational improvements

• Ensure all corporate priorities and School Services initiatives are executed consistently and on time across the region.

About Music & Arts

Music & Arts embodies the world of creativity and music by encouraging our teammates to find their own individual sound. We strive to create lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.

The first Music & Arts was located in a small house in Bethesda, MD and run by founder Benjamin O'Brien. When Music & Arts opened its doors in 1952, we offered printed music, music lessons, dance lessons, and art supplies. Ben decided shortly after opening his business that he wanted to focus on music to better serve his customers -- a decision that remains intact to this day.

Since the 1990's, Music & Arts has expanded nationwide through organic growth and a series of acquisitions and mergers with other music dealers. In 2005, Music & Arts joined forces with American Music to become the largest band and orchestra instrument retailer in the United States. Based in Frederick, MD, Music & Arts is now part of the Guitar Center enterprise and comprises 225+ retail stores, 200+ educational representatives, and 250+ affiliate locations.