Search Lead, Paid Marketing

About Our Client:

Founded in 2016, the organization operates within the financial advisory industry, addressing the challenge of limited access to personalized, objective financial advice. By removing asset minimums, the program provides holistic financial planning that covers all aspects of money's impact on life. Certified financial professionals supported by proprietary technology deliver affordable, flat-fee membership services. The organization has received national recognition for innovation and member success, including top rankings from USA TODAY and Newsweek, and maintains high trust ratings as of 2025.

About the Opportunity:

The SEARCH LEAD, PAID MARKETING is responsible for leading the strategy and execution of paid search campaigns to drive qualified leads and membership growth. This role manages campaigns across multiple platforms, oversees performance tracking and optimization, and collaborates with marketing and analytics teams to maximize campaign effectiveness. The position also involves mentoring team members to ensure high-quality execution of paid search initiatives.

Responsibilities:

• Develop and execute paid search campaign strategies aligned with growth objectives.

• Manage campaigns on Google Ads and Microsoft Ads, including Search, Performance Max, Display, and YouTube.

• Conduct keyword and search-term audits, and implement exclusion strategies to optimize budget use.

• Optimize bidding strategies such as tCPA and tROAS to improve campaign outcomes.

• Utilize tools like Google Ads Editor and scripts for bulk account management.

• Design and implement tests on landing pages, ad creative, and bidding strategies to enhance conversion rates.

• Oversee campaign reporting, providing analysis and recommendations to stakeholders.

• Coordinate with other marketing channels for integrated campaign strategies.

• Mentor and train team members in paid search best practices.

Requirements:

• Minimum 5 years of paid search experience, preferably in agency settings.

• Expertise with Google Ads platforms, including Search, Performance Max, Display, YouTube, and Smart Bidding.

• Proficiency with Google Ads Editor, scripts, or APIs.

• Experience troubleshooting conversion tracking, GA4, GTM, and attribution.

• Ability to identify and exclude fraudulent or low-quality traffic.

• Advanced skills in Excel or Google Sheets.

• Strong communication skills for technical and non-technical audiences.

• Basic management skills including training and delegation.