Senior Account Director (6 month FTC)

LONDON, UK (Hybrid Working - 3 days in the office per week)

A benchmarked salary between £63,000 to £68,000. Your salary level is determined by skills and experience within our progression framework.

COMPANY OVERVIEW

Croud is an independent global media, creative and data agency that helps businesses unlock growth through a Return on Intelligence. Our unique business model brings together in-house expertise and a global network of Intelligent Creative Specialists, enabling us to deliver smarter, more effective solutions for our clients in an increasingly complex and fast-moving marketing landscape.

We work with some of the world’s leading brands to drive sustainable growth, combining specialist expertise, technology and intelligence to deliver better business outcomes.

Our people and culture are central to how we operate. We’re proud to have been named a Sunday Times Best Place to Work for the second year running, as well as Performance Marketing Employer of the Year by PMW.

At Croud, we believe in unlocking potential – elevating our people, our clients and our communities through the power of intelligence, creativity and collaboration.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

ROLE OVERVIEW

The Senior Account Director leads day-to-day client relationships and coordinates the delivery of integrated, omni-channel campaigns across a portfolio of key accounts. Working closely with the Managing Partner, they translate client business objectives into clear priorities for strategy, project management and specialist teams, ensuring delivery is effective, commercially sound and consistently meets client expectations.

The role combines trusted client counsel with hands-on account leadership: maintaining visibility of performance, anticipating risks, strengthening client satisfaction and identifying opportunities to grow relationships across Croud and Born Social.

RESPONSIBILITIES

Key responsibilities include, but are not limited to:

• Client leadership: Own day-to-day relationships, understand clients’ commercial drivers and translate their priorities into clear briefs. Map stakeholders and strengthen senior relationships with the Managing Partner.

• Strategy and planning: Partner with Strategy & Planning to align channel and creative teams around client objectives, budgets and KPIs. Turn specialist insights and performance data into actionable client recommendations.

• Delivery and performance: Lead and deliver omni-channel campaigns and workstreams with Project Management and specialist leads. Maintain visibility of performance, deadlines, dependencies and quality assurance, agreeing corrective actions and tracking commitments to completion.

• Commercial management: Monitor contracts, scope, fees and profitability. Work with Finance on forecasts and reporting, flag over-servicing and secure approval for changes to scope or resources.

• Account growth: Develop growth plans with the Managing Partner. Identify relevant cross-sell opportunities, drawing on Croud and Born Social’s services, proprietary tools and technology.

• Risk and satisfaction: Gather client feedback and monitor relationship, commercial and delivery risks. Coordinate issue triage, agree one action plan and client response, and escalate material concerns promptly.

• Team leadership: Align cross-functional teams around clear responsibilities. Coach Client Services colleagues, line-manage where assigned and work with specialist leaders to address capacity gaps and competing priorities.

• Partnerships and new business: Contribute to pitches and RFPs. Work with channel directors and media partners to bring relevant innovation to clients and represent the agency in industry forums.

• Accountability: Own day-to-day client communication and account coordination within agreed plans and delegated authority. The Managing Partner retains overall commercial accountability, material approvals and executive escalations. Strategy and Planning owns strategic frameworks; specialist leads own technical execution; Project Management owns schedules and workflow.

PERSON SPECIFICATION

• Experience: Substantial agency experience leading complex accounts, with a strong understanding of PPC, SEO, paid social, programmatic/display and integrated media and creative delivery.

• Client counsel: Build trust with senior stakeholders, manage challenging conversations and communicate recommendations clearly and persuasively.

• Strategic and commercial judgement: Connect performance to business outcomes, interpret measurement and analytics, and manage scope, forecasts and account profitability.

• Leadership and organisation: Motivate cross-functional teams, develop colleagues and prioritise calmly, with initiative, resilience and attention to detail.

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years

• 25 days holiday a year

• Discretionary annual performance based incentive

• Sale commission

• Recruitment referrals bonus

• Health & Wellbeing contribution

• 2 Recharge Days each holiday year

• Ride to Work scheme

• Railcard

• Season Ticket loan

• Home office screen

• Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee

• Weekly treat: Enjoy a complimentary lunch on us every week

• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave

• Life insurance and income protection

• Medical Cash Plan

• Pension

• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)

• Peer to peer recognition scheme 'bonusly'

• Team off-sites/regular socials

• Year-round holiday parties

• Flexible working options

• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes

• Eye on the future - our value on futurism, creativity and passion

• Generous in spirit - our value on people, development and inclusion

• Do what you say - our value on integrity and accountability

• Make a difference - our value on purpose and impact