Senior Analyst Marketing Finance

The Senior Analyst, Marketing Finance reports to the Senior Manager, Operational Finance and serves as the primary bridge between Finance and Marketing across Authority Brands' portfolio. This role owns end-to-end budgeting, forecasting, and reporting for the National Advertising Funds (NAF) of 14 brands, ensuring fund dollars are accurately tracked, properly classified, and deployed effectively. Partnering closely with brand marketing leaders, the Senior Analyst provides the financial insight needed to evaluate spend effectiveness and support informed decision-making by marketing and executive leadership.
KEY RESPONSIBILITIES

Own the end-to-end annual NAF budgeting process for 14 brands, partnering with brand marketing leaders to develop spend plans aligned with projected fund contributions
Update NAF forecasts monthly, incorporating revenue-driven contribution inputs and planned spend from the marketing team
Prepare monthly budget vs. actual analysis, identifying and explaining variances and flagging risks or opportunities to fund balances
Partner with marketing leadership to evaluate the effectiveness and return of NAF spend, supporting data-driven decisions on channel and program allocation
Oversee expense classification for NAF activity, ensuring accurate coding and integrity of fund P&Ls in partnership with Accounting
Deliver monthly NAF reporting packages to key stakeholders, including brand marketing teams and executive leadership
Support month-end close activities related to NAF, including accrual review and reconciliation of fund balances
Serve as the finance point of contact for marketing teams, responding to ad hoc analysis requests and supporting process improvements across NAF reporting

QUALIFICATIONS

Bachelor’s degree in Accounting, Finance, Business Administration, or a related field.
3-5 years of experience in accounting or financial analysis, preferably within a marketing or advertising environment.
Strong analytical skills with the ability to interpret complex financial data and provide actionable insights.
Advanced Excel skills.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
Detail-oriented with strong organizational skills and the ability to manage multiple priorities.