Senior Art Director / Designer

Senior Art Director / DesignerAbout Inito

Inito is a venture-backed fertility technology company building the most advanced at-home hormone tracking platform in the world. We’re scaling fast — targeting $50M revenue this year — and building a new creative function from scratch in Bangalore.

The role

You’re the visual craftsperson in the pod. Paired with a copywriter, you’ll conceive and produce performance creative across static, carousel, video, and social formats — work that has to stop a scroll, communicate clearly, and convert. You’ll also contribute to building the broader visual language: brand systems, design templates, data visualisation, and digital design components. This is a role where speed and craft coexist. You’ll ship volume in sprint cycles while maintaining a quality bar that earns respect.

What you’ll do

• Conceive and produce performance creative across Meta, paid social, and CTV — static, carousel, video, story formats
• Work as one half of a creative pod (with a copywriter), owning visual output from concept through to final asset
• Develop and maintain scalable design templates and format systems for high-volume production
• Contribute to the broader brand visual system: photography direction, iconography, data visualisation, illustration style
• Produce social content — Instagram carousels, video thumbnails, story templates — that’s visually distinctive and platform-native
• Collaborate with motion designers on animated and video-led formats
• Participate in sprint retrospectives, incorporating performance data into visual creative decisions
• Maintain brand consistency across all output while pushing creative boundaries within the system

What you bring

• 8+ years as a designer or art director, with significant experience in digital, social, or performance creative
• A portfolio that demonstrates range: performance ads, social content, brand systems, and ideally video/motion-informed design
• Expert-level skills in Figma, Adobe Creative Suite (Photoshop, Illustrator), and comfort with video editing tools
• Strong typographic sensibility and layout skills — your work looks considered, not templated
• The ability to produce at speed without defaulting to generic. You find ways to inject craft into high-volume output
• Understanding of what works visually in a feed environment — you design for attention, not awards walls
• Collaborative instincts — you make copywriters better, and you take feedback well

Nice to have

• Experience in health, wellness, femtech, or medtech visual identity
• Motion design skills (After Effects, Lottie) — even at a foundational level
• Experience building or contributing to design systems and component libraries
• Familiarity with 3D rendering tools (Blender, Cinema 4D) for product visualisation

Why Inito

• You’ll help define the visual identity of a brand with genuine technology depth — not another generic D2C aesthetic
• Pod structure means you own the work, concept to delivery. No assembly-line design
• Opportunity to contribute to brand system building (photography, iconography, data viz) alongside performance output
• ESOPs in a venture-backed, high-growth company
• Work with a London-based GCD and emerging creative leadership team with real creative ambition