Senior Brand & Communications Manager
- Compensation
- Not disclosed
- Location
- Cairo, EG
- Work setup
- Hybrid
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 7+ years
- Category
- Marketing
- Posted
Skills
Must have
- 7+ years of experience in Brand Management, Marketing Communications, Integrated Marketing, or a related field, with demonstrated experience leading major brand and communication initiatives.
- Previous experience in a senior brand or communications role, preferably within fintech, banking, financial services, technology, telecommunications, FMCG, or another fast-paced consumer business.
- Strong experience developing and executing brand strategies and integrated marketing campaigns.
- Strong understanding of digital marketing, social media, content, PR, and offline communication channels.
- Demonstrated experience managing creative and communication agencies.
- Strong commercial mindset with the ability to connect brand strategy to customer and business objectives.
- Excellent storytelling, presentation, communication, and stakeholder-management skills.
- Strong understanding of the Egyptian consumer and market landscape.
- Ability to manage multiple high-priority initiatives in a fast-paced environment.
- Excellent command of Arabic and English.
Full description
About Axis
Axis is an Egyptian fintech company licensed by the Central Bank of Egypt, building digital financial solutions and mobile money infrastructure for individuals and businesses.
Our core solutions include Axis Wallet, providing individuals with a secure and seamless digital financial experience, and Axis Payouts, enabling businesses to manage fast and reliable disbursements across multiple payment channels.
Job Purpose
We are looking for a strategic and creative Senior Manager – Brand & Communications to lead the development and execution of Axis’s brand and communication strategy.
This role will be responsible for strengthening the Axis brand, shaping how we communicate with our customers and the market, and ensuring a clear, distinctive, and consistent brand experience across all touchpoints.
The successful candidate will combine strategic brand thinking with strong execution capabilities, working closely with Marketing, Product, Growth, People, and other business teams to translate Axis’s business strategy and products into compelling brand narratives and integrated communication campaigns.
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Key Responsibilities
Brand Strategy & Management
- Own and continuously develop the overall Axis brand strategy, positioning, architecture, and value proposition.
- Build and maintain a strong, distinctive, and consistent brand identity across all customer and corporate touchpoints.
- Develop and govern brand guidelines, tone of voice, messaging frameworks, and visual standards.
- Ensure consistent representation of the Axis brand across digital channels, products, campaigns, events, partnerships, and internal communications.
- Translate business and customer insights into relevant brand strategies and communication opportunities.
- Monitor brand health, awareness, perception, and competitive positioning.
Integrated Marketing Communications
- Develop and execute integrated communication strategies supporting Axis’s business and marketing objectives.
- Lead the planning and delivery of brand campaigns across digital, social, offline, PR, partnerships, and other relevant channels.
- Develop clear communication strategies for product launches, new features, campaigns, and key business initiatives.
- Ensure communication is tailored appropriately across different audiences while maintaining a consistent Axis brand.
- Own the annual and quarterly brand and communications calendar in alignment with the broader marketing strategy.