Senior Business Analyst, Branded Cards Strategy & Analytics

Wells Fargo Credit Cards is on an ambitious journey to build a best-in-class organization, and Business Analysts will play a central role in shaping the strategy and future direction of the business. As part of our transformation, you'll work at the intersection of business strategy, product, marketing, credit, risk, analytics, operations, and customer experience to solve complex business problems, identify growth opportunities, and develop data-driven strategies that deliver business value.

Our vision is to develop versatile, multi-skilled leaders who can think strategically, analyze business performance, evaluate P&L impacts, and translate insights into actionable strategies. You'll gain broad exposure across the Cards business while building skills in strategic problem-solving, portfolio and customer strategy, business case development, and general management.

Join us for a unique opportunity to help shape the future of the Branded Cards business, drive meaningful business outcomes, and build a strong foundation for long-term career growth.

In this role, you will:

• Lead complex profit and loss (P&L) initiatives related to business product and customer performance, marketing outcomes, or operational efficiency while demonstrating end-to-end ownership through ideation, design, execution, and measurement

• Develop business cases that require in-depth evaluation of a variety of product variables, trade-offs, and measurable outcomes across multiple domains including marketing acquisition, credit risk, and product strategy

• Identify and design creative solutions to complex and ambiguous business problems based on data modeling of product and customer insights using hypothesis-driven approaches

• Build end-to-end economic models and test plans to support product decisions incorporating revenue, cost, margin impacts, and marketing investment prioritization

• Apply understanding of product variables, features and competitor insights to inform experience design and go-to-market optimization

• Monitor post-launch performance and assess impacts to profit and loss, customer experience, and risk posture, recommending course corrections based on results

• Collaborate and consult with a variety of stakeholders across marketing acquisition, finance, analytics, risk, product delivery, technology, and operations and prepare executive-ready recommendations

• Provide guidance, mentorship, and support in reviewing deliverables for less experienced analysts

Required Qualifications

• 4+ years of business analysis, strategy, product, marketing, finance, credit risk, or related analysis experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications