Senior Business Development and Marketing Manager

Title: Senior Business Development and Marketing Manager

Location: St. Louis or Chicago (5 days a week for the first month or two, then transition to 3 days a week on-site)

Salary: $140,000-$170,000+ depending on experience

The Planet Group is seeking a Senior Business Development and Marketing Manager to join one of our clients, an AmLaw 200 business law firm and super-regional powerhouse.

The Senior Business Development and Marketing Manager will work closely with Practice Groups, Industry Teams, cross-functional departments, and firm leadership to create and implement business development strategies that drive revenue for the Corporate Practice Group and Industry Groups. This includes strategic planning, execution of tactics that support strategic initiatives, budget planning, and identifying, tracking and reporting on KPIs. This role is eligible for hybrid work after the initial onboarding period.

The ideal candidate is comfortable serving as a trusted advisor to Firm leaders and developing business development strategies for their portfolio and overseeing the execution plan to support the strategies.

Senior Business Development and Marketing ManagerResponsibilities:

• Manage a portfolio for the Corporate practice group and several industry groups. Serve as the primary point of contact for the Mktg/BD department.

• Make independent decisions in consultation with Practice Group and Industry Team Leaders, the Chief Marketing & Business Development Officer (CMBDO), and other Firm executive leadership.

• Work closely with the CMBDO and fellow Business Development Manager on strategic firm initiatives and serve as a delegate for leadership functions and presentations as needed.

• Collaborate with Firm leaders to monitor Practice Group performance, including individual attorney activities.

• Manage key client teams associated with assigned groups/teams. Work closely with Client Relationship Leaders (CRLs) to develop and execute business development strategies to achieve revenue goals.

• Possibly supervise and mentor Business Development Coordinators (BDCs) to assist on portfolio assignments and oversee the strategic direction for the groups in which the BDCs are assigned.

• Define business development campaigns, tactics, timelines and KPIs to drive accountability for execution and outcomes.

• Manage the preparation and strategy for complex RFP responses and new business pitches, collaborating with pricing to ensure the pursuit of profitable work.

• Collaborate within the Marketing Department and with team members in Finance, Information Technology, Diversity, BELONG, Pricing, Project Management and Professional Development to support process improvement, practice management and profitability initiatives.

• In close coordination with assigned PGLs, lead PG meetings and business development programs.

• Develop and present insights and analyses on legal industry trends, client feedback, practice group trends, industry trends and opportunities for awareness and outreach.

• Foster a positive and inclusive work culture by motivating employees, promoting teamwork, and maintaining high levels of engagement and job satisfaction.

• Provide continuous coaching and mentorship to direct reports, offering constructive feedback to support professional growth and skill development.

• Ensure adherence to firm policies and legal regulations while managing employee conduct and performance.

Senior Business Development and Marketing Manager Qualifications:

• Bachelor's Degree required - degree in business, marketing, communications or other relevant area preferred.

• 10-15 years previous work experience in a B2B, professional services setting.

• Experience with Am Law 200 firms strongly preferred.

• Strong strategic planning, critical thinking, and problem-solving skills, with a solution-oriented mindset.

• Proven leadership abilities, coupled with initiative, intellectual curiosity, and a self-starter attitude.

• Excellent communication, interpersonal, and presentation skills, with the ability to influence and collaborate effectively across all levels of the firm, including senior leadership, attorneys, and business professionals.

• Highly organized, with strong project management and negotiation skills, and the ability to manage multiple priorities in a fast-paced environment.

• Ability to work over 40 hours per week and travel as needed across the firm's footprint. Weekend and overnight travel may be required from time to time. Travel time estimates are moderate (10-15%).