Senior Business Intelligence Analyst - Insurance
Senior BI Analyst supporting marketing analytics for Monee Insurance (part of Sea Limited) in Singapore: analyzing traffic acquisition, user journey funnels, campaign effectiveness, and user behavior using SQL, Python/R, and BI tools like Tableau, Power BI, or Looker to drive marketing and product decisions.
- Compensation
- Not disclosed
- Location
- Singapore
- Work setup
- Onsite
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Data analytics
- Posted
Skills
Must have
- Bachelor's or Master's degree in a STEM-related discipline (e.g. Computer Science, Statistics, Data Science, Engineering) or Business Analytics
- Minimum 3 years of hands-on experience in BI/Data Analytics with focus on marketing, traffic, or growth analytics
- Strong SQL skills, with experience using Python and/or R for analysis and modeling
- Experience building automated dashboards and reports using BI/visualization tools (e.g. Tableau, Power BI, Looker)
- Strong analytical and problem-solving skills for ambiguous marketing questions
Nice to have
- Experience preferably gained in e-commerce, insurance, or fintech platform environments
- Familiarity with tracking and analytics tools such as Google Analytics 4, Google Tag Manager, Facebook Pixel, UTM tagging, and link tracking platforms
- Knowledge of paid media KPIs (CPM, CPC, CTR, CPA, ROAS) with understanding of marketing funnels and attribution concepts
- Familiarity with A/B testing methodologies
Full description
About Monee
Monee is a leading digital payments and financial services provider in Southeast Asia, with a growing presence in Latin America. Its mission is to better the lives of individuals and businesses in the region with financial services through technology.
Monee delivers a comprehensive range of digital financial products and services, including mobile wallets, payment processing, credit, banking, and insurtech. By leveraging technology and strategic partnerships, Monee aims to drive greater digital financial inclusion, convenience, and accessibility for individuals and small businesses across Southeast Asia and Latin America.
Monee is part of Sea Limited, a global technology company.
We are hiring a Senior BI Analyst to support Monee Insurance marketing analytics, driving data-driven decision-making to deliver measurable business impact. The role focuses on traffic analysis, user journey funnels, campaign effectiveness, and user behavior, partnering closely with Marketing, BD, and Product teams to translate data into actionable insights. It requires strong hands-on capability across deep-dive analytical work and acute business sense to influence strategy and execution.
- Drive end-to-end marketing and growth analytics for Monee Insurance, covering traffic acquisition, user journey funnels, campaign effectiveness, and user behavior across channels.
- Evaluate paid media and growth performance to identify key drivers, bottlenecks, and optimization opportunities that improve conversion efficiency and ROI.
- Define and maintain core marketing and funnel metrics, ensuring consistent measurement frameworks across campaigns, experiments, and product initiatives.
- Perform deep-dive and ad hoc analyses to address complex business questions, including funnel diagnostics, cohort analysis, and channel- or campaign-level performance reviews.
- Support attribution and tracking design to ensure accurate measurement of marketing initiatives and reliable downstream analysis.
- Drive experimentation and optimization efforts by supporting test design, performance evaluation, and insight generation to inform marketing and product decisions.
- Synthesize analytical findings into clear, decision-oriented insights that directly inform strategy, prioritization, and resource allocation.
- Bachelor’s or Master’s degree in a STEM-related discipline (e.g. Computer Science, Statistics, Data Science, Engineering) or Business Analytics
- Minimum 3 years of hands-on experience in BI / Data Analytics, with a strong focus on marketing, traffic, or growth analytics, preferably gained in e-commerce, insurance, or fintech platform environments